Industry Marketing Manager
Grant Thornton (US) · Southfield, MI · 1 mo ago
Hybrid$104k–$156k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We have job description content: Mission/Purpose, Role Summary, Key Responsibilities (multiple subpoints), Required Experience & Capabilities, About Us, About The Team, Benefits (some generic), Pay (salary range), Schedule (hybrid work model: in-person attendance at least three days per week). Also maybe location info: Approved office locations can be found below (but no specifics). We should not include boilerplate like EEO, legal, application instructions, navigation, cookie, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to extract sections:
- About the role: could combine Mission/Purpose and Role Summary? The instruction: use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We have job description content: Mission/Purpose, Role Summary, Key Responsibilities (multiple subpoints), Required Experience & Capabilities, About Us, About The Team, Benefits (some generic), Pay (salary range), Schedule (hybrid work model: in-person attendance at least three days per week). Also maybe location info: Approved office locations can be found below (but no specifics). We should not include boilerplate like EEO, legal, application instructions, navigation, cookie, etc. Also remove duplicated lines.
We need to preserve all substantive information. So we need to extract sections:
- About the role: could combine Mission/Purpose and Role Summary? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should have headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections that have real specific content.
We have content for About the role: Mission/Purpose and Role Summary. So we can put that under About the role.
Responsibilities: Key Responsibilities (multiple bullet points). So we can put under Responsibilities.
Requirements: Required Experience & Capabilities (education, years, skills). That's requirements.
Qualifications: maybe same as Requirements? Could combine? But we have both Required Experience & Capabilities which includes qualifications. Could treat as Requirements and Qualifications both? Might be redundant. The instruction says prefer few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one section? But they ask to use headings like Requirements, Qualifications, Skills. We could have Requirements (education, experience) and Qualifications (skills, capabilities). Or we could have Skills separate.
Let's parse Required Experience & Capabilities:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum of 6-9 years of B2B marketing experience.
- Strong writing, editing, and storytelling capabilities.
- Experience developing content and thought leadership.
- Experience activating integrated marketing campaigns.
- Strong stakeholder-management and project-leadership skills.
- Ability to work independently and manage multiple priorities.
- Demonstrated proficiency in AI-enabled marketing tools and practices.
We could split: Requirements: education and years experience. Qualifications: skills and capabilities. Skills: maybe the specific capabilities list.
But we can also just have Requirements (education + experience) and Skills (the list). Qualifications maybe not needed.
We also have Benefits: there is a Benefits section with generic statements and link. It says: Benefits: We understand that your needs... For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits. Then there is also Benefits for internship positions etc. That's generic but still substantive? It mentions benefits overview link, intern benefits, seasonal employee benefits, discretionary bonus. That is substantive. We should include Benefits section with that info.
Pay: The base salary range for this position is between $104,000 and $156,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors... We should include Pay section with that info.
Schedule: Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site. Also maybe mention flexible schedule etc. So we can include Schedule section.
We also have About Us and About The Team. Those could be considered "About the role"? But we already have About the role heading. Could we add another section like "About the company"? Not in the list of allowed headings. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. So we should not add About Us or About The Team as separate headings; we could incorporate that info into About the role or maybe drop? But we must preserve ALL substantive information. If we drop About Us and About The Team, we lose substantive info. However maybe we can incorporate that info under About the role (since it's about the role/company). The About the role heading could contain mission/purpose, role summary, and also about the company/team. That seems acceptable.
Thus About the role section will include Mission/Purpose, Role Summary, About Us, About The Team (maybe summarized). We must not invent or summarize away detail; we must preserve all substantive information. So we need to include the details from About Us and About The Team verbatim (or near verbatim) within the About the role section. That's okay.
We must not repeat the job title as a heading. The job title is Industry Marketing Manager. We won't put that as heading.
We must not put Job ID/requisition numbers as headings; none present.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip out the EEO paragraphs, the accommodation request, the Los Angeles and Massachusetts specifics, the equal opportunity statements, the "Additional Details:" etc. Also remove the "Here’s what you can expect next:" paragraph about interview scheduling, and the "We encourage you to also check out other roles". Also remove the "Benefits:" duplicate? We'll keep benefits info but remove boilerplate.
We need to preserve substantive info: benefits overview link, intern benefits, seasonal employee benefits, discretionary bonus eligibility. Also the hybrid work schedule.
We need to preserve the salary range info.
We need to preserve the responsibilities list.
We need to preserve the required experience & capabilities.
We need to preserve the mission/purpose and role summary.
We need to preserve about us and about team details.
Now craft HTML.
Structure:
About the role
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. It says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. So we should not add About Us or About The Team as separate headings; we could incorporate that info into About the role or maybe drop? But we must preserve ALL substantive information. If we drop About Us and About The Team, we lose substantive info. However maybe we can incorporate that info under About the role (since it's about the role/company). The About the role heading could contain mission/purpose, role summary, and also about the company/team. That seems acceptable.
Thus About the role section will include Mission/Purpose, Role Summary, About Us, About The Team (maybe summarized). We must not invent or summarize away detail; we must preserve all substantive information. So we need to include the details from About Us and About The Team verbatim (or near verbatim) within the About the role section. That's okay.
We must not repeat the job title as a heading. The job title is Industry Marketing Manager. We won't put that as heading.
We must not put Job ID/requisition numbers as headings; none present.
We must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we need to strip out the EEO paragraphs, the accommodation request, the Los Angeles and Massachusetts specifics, the equal opportunity statements, the "Additional Details:" etc. Also remove the "Here’s what you can expect next:" paragraph about interview scheduling, and the "We encourage you to also check out other roles". Also remove the "Benefits:" duplicate? We'll keep benefits info but remove boilerplate.
We need to preserve substantive info: benefits overview link, intern benefits, seasonal employee benefits, discretionary bonus eligibility. Also the hybrid work schedule.
We need to preserve the salary range info.
We need to preserve the responsibilities list.
We need to preserve the required experience & capabilities.
We need to preserve the mission/purpose and role summary.
We need to preserve about us and about team details.
Now craft HTML.
Structure:
About the role
About the role
Mission / Purpose ...
Role Summary ...
About Us ...
About The Team ...
But we need to avoid too manytags? It's fine. Then
Responsibilities
- ... each responsibility as list item.
- for any list of duties/requirements/benefits. So we need to wrap duties in
- . So each duty should be a
- . We can include multiple sentences inside
- . Thus we will create
- for each of the responsibility headings and include the details.
Similarly for Requirements: we can have
- for each requirement (education, years experience). For Qualifications/Skills we can also list. But we need to decide sections. Let's define: - About the role (includes mission/purpose, role summary, About Us, About The Team) - Responsibilities (list) - Requirements (education + years experience) - Skills (the capabilities list) - Benefits (overview link + intern/seasonal + bonus) - Pay (salary range) - Schedule (hybrid work model) We might not need Qualifications separate. Now we need to ensure we don't include filler like "commensurate with experience". Not present. Now we need to strip out boilerplate. Let's extract the substantive pieces. Mission/Purpose: "The Manager, Industry Marketing develops and activates industry-specific marketing strategies that support Grant Thornton's service line-led growth priorities. This role translates industry insights, buyer needs, and business objectives into compelling content, integrated campaigns, and market-facing programs that strengthen relevance, drive engagement, and support growth." Role Summary: "The Manager, Industry Marketing role oversees a cluster of industries, partnering closely with the respective Heads of Industry, service line marketing leaders, and enablement teams to deliver industry-focused marketing initiatives. This role will report into the Associate Director, Industry Marketing. This is a highly accountable role with significant responsibility for content creation and content strategy, as well as overseeing all parts of an integrated campaign. Managers are expected to develop industry thought leadership, shape campaign narratives, and drive execution from concept through activation." About Us: "At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better. In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services. In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture. Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets." About The Team: "The team you’re about to join is ready to help you thrive. Here’s how: Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site. Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household. We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at www.gt.com/careers When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at www.gt.com/careers" Note: The hybrid work model sentence appears also in About The Team; we will also have Schedule section later; we can keep it there but maybe duplicate. We'll keep it in About The Team as it's part of team description; but we also need Schedule section. Might be duplicate but okay. Now Responsibilities list: We need to capture each heading and its details. Industry Strategy & Stakeholder Partnership: - Serve as the primary marketing partner for assigned industries. - Develop industry-specific marketing plans aligned to firm priorities. - Monitor industry trends, market developments, buyer needs, and competitive activity. - Advise stakeholders on marketing opportunities and priorities. Industry Content Development & Production: - Own the content roadmap for assigned industries. - Create and develop industry-focused