Industry Marketing Manager
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We must output only HTML fragment, no /, no markdown fences.
Let's extract content.
About the role: combine Mission/Purpose and Role Summary.
Mission/Purpose: "The Manager, Industry Marketing develops and activates industry-specific marketing strategies that support Grant Thornton's service line-led growth priorities. This role translates industry insights, buyer needs, and business objectives into compelling content, integrated campaigns, and market-facing programs that strengthen relevance, drive engagement, and support growth."
Role Summary: "The Manager, Industry Marketing role oversees a cluster of industries, partnering closely with the respective Heads of Industry, service line marketing leaders, and enablement teams to deliver industry-focused marketing initiatives. This role will report into the Associate Director, Industry Marketing. This is a highly accountable role with significant responsibility for content creation and content strategy, as well as overseeing all parts of an integrated campaign. Managers are expected to develop industry thought leadership, shape campaign narratives, and drive execution from concept through activation."
We can combine into a paragraph or two.
Responsibilities: list from Key Responsibilities bullet points.
We need to extract each bullet as
- . The bullet points are:
- Industry Strategy & Stakeholder Partnership
- Serve as the primary marketing partner for assigned industries.
- Develop industry-specific marketing plans aligned to firm priorities.
- Monitor industry trends, market developments, buyer needs, and competitive activity.
- Advise stakeholders on marketing opportunities and priorities.
- Industry Content Development & Production
- Own the content roadmap for assigned industries.
- Create and develop industry-focused content, including: Thought leadership Articles Points of view Email campaigns Landing pages Webcasts Event content Sales enablement materials Interview subject matter experts and transform complex ideas into compelling content.
- Drive content development from concept through final delivery.
- Ensure content is reusable across campaigns, channels, and service lines.
- Integrated Campaign Activation
- Support service line-led campaigns by providing industry-specific insights, messaging, content, and activation plans.
- Develop industry-focused campaign components that strengthen integrated marketing efforts.
- Coordinate activation across digital, events, communications, field marketing, and sales enablement channels.
- Lead industry-specific initiatives and rapid-response programs as assigned.
- Events, Sponsorships & Market Presence
- Evaluate industry events, sponsorships, and partnerships.
- Develop event messaging, content, speaker strategies, and activation plans.
- Partner with Field Marketing on execution while maintaining accountability for outcomes.
- Planning & Execution
- Manage industry marketing plans from strategy through execution.
- Maintain visibility into priorities, timelines, deliverables, and outcomes.
- Manage competing priorities and make recommendations regarding resource allocation.
- Partner effectively across marketing and business teams to deliver results.
- Measurement & Optimization
- Define success measures for industry initiatives.
- Monitor performance and identify opportunities for optimization.
- Analyze engagement, utilization, and business impact.
- Provide clear updates and recommendations based on performance data.
- AI-Enabled Ways of Working
- Use AI-enabled tools for research, planning, content development, and workflow acceleration.
- Apply sound judgment and business context to AI-assisted outputs.
- Contribute to continuous improvement of team AI practices and standards.
- Other duties as assigned.
We need to preserve all substantive info; we can keep these as list items. Might be long but okay.
Requirements: maybe education and experience? The Required Experience & Capabilities section includes:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum of 6-9 years of B2B marketing experience.
- Strong writing, editing, and storytelling capabilities.
- Experience developing content and thought leadership.
- Experience activating integrated marketing campaigns.
- Strong stakeholder-management and project-leadership skills.
- Ability to work independently and manage multiple priorities.
- Demonstrated proficiency in AI-enabled marketing tools and practices.
We could split into Requirements (education, years), Qualifications (maybe capabilities?), Skills (specific skills). But instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what goes where.
We have:
- Requirements: maybe education and years experience.
- Qualifications: maybe capabilities like strong writing, editing, storytelling, experience developing content, experience activating campaigns.
- Skills: stakeholder-management, project leadership, ability to work independently, AI proficiency.
But we can also combine. However we must not create sections with filler. We need to ensure each section has real specific content.
Let's assign:
Requirements: Bachelor's degree in Marketing, Business, Communications, or related field. Minimum of 6-9 years of B2B marketing experience.
Qualifications: Strong writing, editing, and storytelling capabilities. Experience developing content and thought leadership. Experience activating integrated marketing campaigns.
Skills: Strong stakeholder-management and project-leadership skills. Ability to work independently and manage multiple priorities. Demonstrated proficiency in AI-enabled marketing tools and practices.
That seems reasonable.
Benefits: The posting includes a Benefits section with description: "We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits" plus details for interns/seasonal employees etc. But we need to preserve substantive info. The benefits description is generic but still substantive. We can include that paragraph as
. Also we could list specific benefits? The posting mentions medical, dental, vision insurance, employee assistance program, 401(k) savings plan, employee retirement plan, paid sick leave, holidays, discretionary annual bonus. That's substantive. We should include those as list items.
Let's extract benefits details:
From "Benefits: We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits"
Then later:
"Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period."
"Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave."
"Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program."
We can combine into a list of benefits: medical, dental, vision insurance; employee assistance program; 401(k) savings plan; employee retirement plan; paid sick leave (minimum 72 hours); paid firm holidays; discretionary annual bonus.
We'll output as
- items.
Pay: The base salary range: $104,000 to $156,000. Also note placement discretion etc. We'll include that as
.
Schedule: "Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site." Also mention flexible schedule etc. We'll include that.
Now we must remove boilerplate: navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. The posting includes a lot of EEO text at the end; we must remove that. Also "About Us" and "About The Team" sections contain some generic marketing fluff; we may keep some if substantive? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Us" and "About The Team" are not explicitly prohibited, but they might be considered boilerplate? They are descriptive of the company; but they might be considered not required headings. However we already have About the role section; we could omit About Us and About The Team as they are not required headings. The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. The About Us and About The Team have content but not under the prescribed headings. Since we are not required to include those headings, we can omit them. The instruction says use headings for those specific section names; we should not add other headings. So we will not include About Us or About The Team.
Thus final HTML will have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
Now craft HTML.
We'll start with
About the role
then containing combined mission/purpose and role summary.
Then
Responsibilities
then with - items.
We need to ensure we preserve all substantive info from responsibilities. We'll list each bullet as separate
- . Might be many; that's okay.
We need to be careful not to lose any detail. Let's enumerate all responsibility items:
From Industry Strategy & Stakeholder Partnership:
- Serve as the primary marketing partner for assigned industries.
- Develop industry-specific marketing plans aligned to firm priorities.
- Monitor industry trends, market developments, buyer needs, and competitive activity.
- Advise stakeholders on marketing opportunities and priorities.
Industry Content Development & Production:
- Own the content roadmap for assigned industries.
- Create and develop industry-focused content, including: Thought leadership Articles Points of view Email campaigns Landing pages Webcasts Event content Sales enablement materials Interview subject matter experts and transform complex ideas into compelling content.
- Drive content development from concept through final delivery.
- Ensure content is reusable across campaigns, channels, and service lines.
Integrated Campaign Activation:
- Support service line-led campaigns by providing industry-specific insights, messaging, content, and activation plans.
- Develop industry-focused campaign components that strengthen integrated marketing efforts.
- Coordinate activation across digital, events, communications, field marketing, and sales enablement channels.
- Lead industry-specific initiatives and rapid-response programs as assigned.
Events, Spons
for prose. We must output only HTML fragment, no /, no markdown fences. Let's extract content. About the role: combine Mission/Purpose and Role Summary. Mission/Purpose: "The Manager, Industry Marketing develops and activates industry-specific marketing strategies that support Grant Thornton's service line-led growth priorities. This role translates industry insights, buyer needs, and business objectives into compelling content, integrated campaigns, and market-facing programs that strengthen relevance, drive engagement, and support growth." Role Summary: "The Manager, Industry Marketing role oversees a cluster of industries, partnering closely with the respective Heads of Industry, service line marketing leaders, and enablement teams to deliver industry-focused marketing initiatives. This role will report into the Associate Director, Industry Marketing. This is a highly accountable role with significant responsibility for content creation and content strategy, as well as overseeing all parts of an integrated campaign. Managers are expected to develop industry thought leadership, shape campaign narratives, and drive execution from concept through activation." We can combine into a paragraph or two. Responsibilities: list from Key Responsibilities bullet points. We need to extract each bullet as
. Also we could list specific benefits? The posting mentions medical, dental, vision insurance, employee assistance program, 401(k) savings plan, employee retirement plan, paid sick leave, holidays, discretionary annual bonus. That's substantive. We should include those as list items. Let's extract benefits details: From "Benefits: We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits" Then later: "Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period." "Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave." "Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program." We can combine into a list of benefits: medical, dental, vision insurance; employee assistance program; 401(k) savings plan; employee retirement plan; paid sick leave (minimum 72 hours); paid firm holidays; discretionary annual bonus. We'll output as
- items.
Pay: The base salary range: $104,000 to $156,000. Also note placement discretion etc. We'll include that as
. Schedule: "Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site." Also mention flexible schedule etc. We'll include that. Now we must remove boilerplate: navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. The posting includes a lot of EEO text at the end; we must remove that. Also "About Us" and "About The Team" sections contain some generic marketing fluff; we may keep some if substantive? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Us" and "About The Team" are not explicitly prohibited, but they might be considered boilerplate? They are descriptive of the company; but they might be considered not required headings. However we already have About the role section; we could omit About Us and About The Team as they are not required headings. The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. The About Us and About The Team have content but not under the prescribed headings. Since we are not required to include those headings, we can omit them. The instruction says use headings for those specific section names; we should not add other headings. So we will not include About Us or About The Team. Thus final HTML will have sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Now craft HTML. We'll start with
About the role
thencontaining combined mission/purpose and role summary. Then
Responsibilities
then- with
- items. We need to ensure we preserve all substantive info from responsibilities. We'll list each bullet as separate
- . Might be many; that's okay. We need to be careful not to lose any detail. Let's enumerate all responsibility items: From Industry Strategy & Stakeholder Partnership: - Serve as the primary marketing partner for assigned industries. - Develop industry-specific marketing plans aligned to firm priorities. - Monitor industry trends, market developments, buyer needs, and competitive activity. - Advise stakeholders on marketing opportunities and priorities. Industry Content Development & Production: - Own the content roadmap for assigned industries. - Create and develop industry-focused content, including: Thought leadership Articles Points of view Email campaigns Landing pages Webcasts Event content Sales enablement materials Interview subject matter experts and transform complex ideas into compelling content. - Drive content development from concept through final delivery. - Ensure content is reusable across campaigns, channels, and service lines. Integrated Campaign Activation: - Support service line-led campaigns by providing industry-specific insights, messaging, content, and activation plans. - Develop industry-focused campaign components that strengthen integrated marketing efforts. - Coordinate activation across digital, events, communications, field marketing, and sales enablement channels. - Lead industry-specific initiatives and rapid-response programs as assigned. Events, Spons