Industrial Product Marketing Manager

We need to output HTML fragment with sections: headings

for sections present: About the role? The posting includes description, opportunity, what you'll do, what you'll bring, first 90 days, maybe benefits? No explicit benefits, pay, schedule. So we include sections where there is real content: About the role (maybe from description?), Opportunity (the paragraph after "Opportunity"), What You'll Do, What You'll Bring, First 90 days (maybe as a section). Also maybe "How do you live life Big Ass?" is fluff, but we can ignore as it's not substantive? It's more marketing. We can include as "About the company"? But instructions: include a section only when posting has real, specific content for it. The "How do you live life Big Ass?" is vague, not specific. Better to skip. We need to not repeat job title as heading. No Job ID. We need to use

for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can also use other headings? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests those are examples; we can use those headings if appropriate. We need to map content to those headings. We have: - About the role: could be the description paragraph about company and mission. Use

About the role

then

...

- Responsibilities: corresponds to "What You'll Do". Use

Responsibilities

then

• each bullet. - Requirements/Qualifications/Skills: "What You'll Bring" includes degree, experience, proven experience, skills, technical aptitude, industry experience preferred. Could split into Requirements (education, experience), Qualifications (proven experience, skills), Skills (analytical, communication, cross-functional leadership). But we can combine into one section maybe "Requirements". However instruction: prefer a few substantive sections over many thin ones. So we could have one section "Requirements" covering all. But we also have "Skills" maybe separate. Let's think: The posting includes bullet list of qualifications: Bachelor’s degree..., 4-6 years..., Proven experience..., Strong analytical..., Experience with pricing..., Technical aptitude..., Industrial... experience preferred. Also "Think you have what it takes..." is encouragement. We could make a single

  Requirements

  with a
  of items. We also have "First 90 days" which could be a section maybe "First 90 days" but not in the list of allowed headings. The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those examples. Safer to stick to those headings. However we have content about first 90 days that is substantive. Could we fit it under "Responsibilities"? Not really. Could we make a section "Qualifications"? Not exactly. Could we make a section "Skills"? Not exactly. The instruction says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't restrict headings to only those examples; they are just examples. So we can create a heading like "First 90 Days" using

  . That seems okay. Thus sections: About the role, Responsibilities, Requirements, First 90 Days. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all points from each section. Let's extract: About the role: The initial description paragraphs up to "Opportunity". Actually the description includes company story, mission, etc. We'll capture that as About the role. Responsibilities: bullet list under "What You'll Do". Need to capture each bullet exactly. Requirements: bullet list under "What You'll Bring". Need to capture each bullet. First 90 days: detailed days 1-30, 31-60, 61-90+. Need to preserve all details. We should not include boilerplate like EEO, safety, accommodation, etc. Remove those. Also remove "Click here to learn more!" etc. Also remove "Why haven’t you applied yet?" and the EEO paragraph. Also remove "Be a part of something BIG" paragraph? That's marketing but maybe substantive? It's about Madison Industries. Could be considered About the role? Might be considered company info. But we already have About the role covering mission. The Madison Industries paragraph is extra but could be considered About the role as well. However it's not directly about the role. Might be considered fluff. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Madison Industries paragraph is not boilerplate but it's about the company. Could keep as part of About the role. But we need to preserve ALL substantive information. So we should include it. Let's parse the text: Description Big Ass who? We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered. That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do. Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market. Opportunity We’re on a mission to make the world safer, healthier, and more productive, and we need a strategic product leader to help us get there. As our Industrial Product Marketing Manager, you’ll be a driving force behind our product strategy, portfolio roadmap, innovation pipeline and go-to-market approach. You’ll connect the needs of our customers and the market with Engineering, Sales, Marketing and other cross-functional teams to identify opportunities, bring the right products and solutions to market, and maximize the commercial potential of our portfolio. If you thrive on solving customer problems, shaping products and turning market opportunities into business results, this is your moment! What You'll Do Own the Industrial product portfolio strategy, roadmap, and lifecycle management.Lead new product development and commercialization from concept through launch.Identify market opportunities and translate customer needs into product strategies.Develop pricing, positioning, business cases, and go-to-market plans.Conduct market, customer, and competitive analysis to drive product decisions.Partner with Sales to support customer engagement, product adoption, and revenue growth.Monitor product performance, profitability, and portfolio optimization opportunities.Collaborate across Engineering, Sales, Marketing, Operations, and Finance to deliver successful product initiatives. What You'll Bring Bachelor’s degree in Business, Marketing, Engineering, or related field4-6 years of product management, product marketing, or related experienceProven experience developing product strategies, roadmaps, and successful product launchesStrong analytical, communication, and cross-functional leadership skillsExperience with pricing, market analysis, customer insights, and portfolio managementTechnical aptitude; experience with PLM, ERP, CRM, or BI tools preferredIndustrial, manufacturing, HVAC, construction, or related industry experience preferred Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application. First 90 days Days 1-30 Every Big Ass Fans employee is essential in working towards the company’s growth goals, and no goal is successful without a plan. When you kickstart your BAF journey with a strong 90-day plan, you’ll be set up for a great first day, week, month, quarter and beyond! Here’s a snapshot of the first 90 days as a BAF Industrial Product Marketing Manager: Complete onboarding activities, including an on-site 4-day FANdamentals training.Meet key stakeholders across Product Development/Engineering, Sales, Marketing, Operations, Finance and other cross-functional teams.Develop a comprehensive understanding of the Industrial business, including business strategy, financial performance, customer segments, applications, sales channels and growth priorities.Become familiar with the current Industrial product portfolio, product architecture, pricing, positioning, competitive landscape and product lifecycle.Review current and planned NPI initiatives, product roadmaps and product development processes.Spend time with the Industrial Sales team and, where appropriate, customers to understand customer needs, buying drivers, applications, competitive dynamics and opportunities for growth.Review existing customer, market, competitive and product performance data to understand current business and portfolio dynamics. Days 31-60 Conduct a comprehensive assessment of the current Industrial portfolio, identifying key strengths, weaknesses, gaps, overlaps and opportunities.Develop a deeper understanding of customer needs and priority applications through Sales engagement, Voice of Customer and existing market research.Assess current NPI pipeline and product roadmap against market opportunities, customer needs and broader Industrial business priorities.Evaluate current product positioning, portfolio architecture and pricing strategy, identifying opportunities to improve differentiation, value communication and commercial performance.Establish a regular competitive and market intelligence process to monitor key competitors, emerging technologies, customer needs and market trends.Partner with Sales, Engineering, Finance and other stakeholders to identify and prioritize key product and portfolio opportunities. Days 61-90+: Develop initial recommendations for the Industrial product roadmap, including opportunities for new products, product enhancements, refreshes, portfolio expansion and rationalization.Partner with cross-functional teams to begin developing business cases and product requirements for the highest-priority opportunities.Establish product-level performance measures and a regular portfolio review process to track revenue, volume, margin, adoption and other relevant KPIs.Begin development of product positioning, pricing and commercialization strategies for priority NPI and portfolio initiatives.Partner with Sales to identify opportunities to strengthen product positioning, sales enablement and solution selling around priority products and applications.Present initial product and portfolio recommendations to Industrial leadership and align on priorities, next steps and areas of ownership. How do you live life Big Ass? Wonder what it’s like to walk through our Headquarters, or what benefits and perks BAFers have? Click here to learn more! Be a part of something BIG You’re not just a member of the Big Ass Fans team; it’s BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join our mission to make the world healthier, safer, and more productive to build something truly remarkable! Why haven’t you applied yet? Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and