Jobs · Marketing

Industry Product Marketing Manager

Intapp · New York, United States · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate. We need to parse the posting. Content: Location: Remote (US), or hybrid from our New York or SF Bay Area offices Intro paragraph about Intapp. Then: "We are looking for an analytically minded, strategic storyteller to join Intapp’s Portfolio and Industry Product Marketing team. The Industry Product Marketing Manager will help build the GTM positioning, industry narratives and thought leadership that grow Intapp's business across our five verticals: legal, accounting and consulting, private capital markets, investment banking and advisory, and real assets. Your job is to take high-stakes questions – how should industry and competitive trends shape our thought leadership agenda, how should firms measure AI maturity to run the business of their firm – and turn them into structured analysis, a clear point of view, and executive level assets for the market. This is a fairly new function within Intapp, so we seek someone who is excited to help establish it – driving results and owning outcomes end to end. This is an individual contributor role. Reporting to the VP of Portfolio and Industry Marketing, you will partner closely with the Industry Marketing Directors, Solution PMMs, Industry Principals, Marketing, and Sales." Then "What You Will Do" list of responsibilities. Then "What You Will Need" list of requirements/qualifications/skills. Then "What You Will Gain" benefits etc. Also mention salary: "Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included." That's pay info but not specific numbers. According to rules: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state base salary determined by factors, variable compensation and equity may also be included. That's still pay info, albeit vague. The rule says: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". The phrase "Your actual base salary will be determined by factors such as relevant experience, geographic location, and internal equity. In addition to base salary, variable compensation and equity may also be included." This is somewhat vague but not exactly placeholder like "commensurate with experience". It says determined by factors, variable compensation and equity may also be included. That's still not a specific number but it's not a placeholder phrase. However the instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state something about pay, albeit generic. Should we include Pay section? The rule also says: "Prefer a few substantive sections over many thin ones." If we include Pay, we need to put content. The content is not specific numbers but we can include the sentence. It might be considered substantive enough? The rule about filler/placeholder text: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". The sentence is not exactly those placeholder phrases, but it's still vague. I'd lean to include Pay section with that sentence. Schedule: No mention of schedule (full-time, part-time, hours). Not present, so omit Schedule. Benefits: The "What You Will Gain" section includes benefits: professional development reimbursement, modern offices, complimentary lunches, wellness, flexible time off, family-formation benefits, paid volunteer time off, donation matching. That's benefits. So we can include Benefits section. Also we need About the role section: maybe a brief paragraph summarizing role. Could use the intro paragraphs before "What You Will Do". That is substantive. Responsibilities: the bullet list under "What You Will Do". Need to convert to
  • . Requirements/Qualifications/Skills: The "What You Will Need" includes experience, strategic thinking, storytelling, etc. Also "Bachelor's degree required; MBA preferred". Also "Direct experience in one of our verticals is a plus but not required." Also "Willingness to travel up to 15%". Also "Highly collaborative". Also "Interest in AI, enterprise B2B software, and go-to-market strategy". Also "Results-driven and self-directed". Also "Intellectual curiosity". Also "Strong storytelling and executive-level messaging skills". Also "Strategic thinking and analytical horsepower". Also "4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp’s five verticals". Also "Bachelor's degree required; MBA preferred". Also "Willingness to travel up to 15%". Also "Direct experience in one of our verticals is a plus but not required." Also "Interest in AI, enterprise B2B software, and go-to-market strategy". Also "Highly collaborative, with the ability to work through influence across a matrixed organization." We need to split into Requirements, Qualifications, Skills maybe. But we can combine if content thin. However rule: Prefer a few substantive sections over many thin ones. So maybe we combine Requirements and Qualifications into one section? But we have headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which to include. We have substantive content for About the role, Responsibilities, What You Will Need (which could be split into Requirements, Qualifications, Skills). Benefits, Pay. We could make sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. We need to avoid filler. Ensure each section has real content. Let's extract: About the role: combine location and intro description: "Location: Remote (US), or hybrid from our New York or SF Bay Area offices Intapp (NASDAQ: INTA) is the leading agentic AI platform that powers the top investment and professional services firms. Our clients face unique challenges: they must manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal or engagement information. We develop vertical AI software specifically for these needs, helping firms find and win business, onboard clients safely, manage risk, and drive profitability. Today, more than 2,700 firms globally rely on Intapp to turn intelligence into competitive advantage. We are looking for an analytically minded, strategic storyteller to join Intapp’s Portfolio and Industry Product Marketing team. The Industry Product Marketing Manager will help build the GTM positioning, industry narratives and thought leadership that grow Intapp's business across our five verticals: legal, accounting and consulting, private capital markets, investment banking and advisory, and real assets. Your job is to take high-stakes questions – how should industry and competitive trends shape our thought leadership agenda, how should firms measure AI maturity to run the business of their firm – and turn them into structured analysis, a clear point of view, and executive level assets for the market. This is a fairly new function within Intapp, so we seek someone who is excited to help establish it – driving results and owning outcomes end to end. This is an individual contributor role. Reporting to the VP of Portfolio and Industry Marketing, you will partner closely with the Industry Marketing Directors, Solution PMMs, Industry Principals, Marketing, and Sales." That seems good. Responsibilities: list under "What You Will Do". Let's extract bullet points: - Help build industry GTM positioning, narratives, and content - Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates - Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives - Develop industry positioning and content for intapp.com, partnering with Solution PMMs, web and brand teams - Help create the GTM messaging, keynote presentations, and demos for Intapp's customer conference - Amplify and key industry events (e.g., ILTACON, IPEM) - Analyze industry trends impacting our GTM positioning and messaging - Help build bold, differentiated thought leadership - Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence - Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc - Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts - Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability - Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures - Help build the operating model that scales our industry content - Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible - Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals - Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows - Track content and asset performance, and feed what you learn back into the next cycle That's many bullet points. Now Requirements/Qualifications/Skills. We need to decide how to split. Perhaps: Requirements: experience, education, travel willingness. Qualifications: strategic thinking, analytical horsepower, storytelling, results-driven, self-directed, intellectual curiosity, collaborative, interest in AI, etc. Skills: maybe specific skills like GTM positioning, thought leadership, research, whitepaper authoring, AI maturity model, etc. But those are more responsibilities. Better to follow typical job posting: Requirements (experience, education), Qualifications (skills/competencies), Skills (maybe technical). But we can combine. Given the instruction to prefer few substantive sections, maybe we just have one "Requirements" section that includes all the "What You Will Need" content. But we have headings list includes Requirements, Qualifications, Skills. We could include all three if we have distinct content. Let's try to categorize: Requirements (hard requirements): - 4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp’s five verticals - Bachelor's degree required; MBA preferred - Willingness to travel up to 15% for industry events and team moments Qualifications (competencies/attributes): - Strategic thinking and analytical horsepower. Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation. - Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience - Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction - Intellectual curiosity about the investment and professional services industries and how AI is reshaping them. - Highly collaborative, with the ability to work through influence across a matrixed organization. - Interest in AI, enterprise B2B software, and go-to-market strategy - Direct experience in one of our verticals is a plus but not required. Skills (maybe specific abilities): - Ability to build GTM positioning, narratives, content - Ability to build and maintain industry bill of materials, vertical sales plays, etc. - Ability to translate platform capabilities into vertical-specific value propositions - Ability to develop industry positioning and content for intapp.com - Ability to create GTM messaging,

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