Jobs · OTHR

Inbound Sales Strategist (Influencer Maketing)

The Shelf Influencer Marketing Agency · United States · 1 mo ago
RemoteRemoteOTHRFull-time
We need to output HTML fragment with sections: About The Shelf (maybe as a section heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to appropriate headings. The posting includes "About The Shelf" (company description) and "About The Role" (role description). Then "What You'll Do" (responsibilities). Then "Who Thrives Here" (maybe qualifications or skills). Then "Qualifications" (list). Then "Why this role" (maybe a motivation). We need to decide which sections to include based on content. We must not repeat job title as heading (none given). No Job ID. We must include a section only when posting has real, specific content for it. So we can include: -

About the company

maybe? But they said headings examples: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They didn't list About the company, but we could still use

About the Shelf

as a heading? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are examples, but we can use other headings as needed? Probably we should stick to those examples. However "About the Shelf" is not in list, but we could treat as "About the role"? Actually "About The Role" is a heading in the posting. So we can use

About the role

for that section. For company description maybe we can embed in a

without heading? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." It doesn't forbid other headings. But they gave examples; we can still use other headings if appropriate. Safer to follow examples: Use headings for About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have content for About the role, Responsibilities (What You'll Do), Qualifications (list), maybe Skills (could be extracted from Qualifications). We have no explicit Benefits, Pay, Schedule. So we should not create those sections. We also have "Who Thrives Here" which could be considered Requirements or Skills. Could merge into Qualifications or Skills. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from the posting, but we can reorganize under headings. We must not include boilerplate like cookie/navigation/legal/EEO etc. There's none. We must not include duplicated lines. We need to output only HTML fragment. Let's extract sections: About The Shelf: description of company. About The Role: description of role (not traditional inbound seat, own qualified inbound revenue end-to-end, etc.) What You'll Do: list of responsibilities (bullet points). We'll convert to

  • . Who Thrives Here: description of ideal candidate (maybe skills/requirements). Could be under

    Qualifications

    or

    Skills

    . Since we already have a Qualifications section later with list, we could treat Who Thrives Here as part of Qualifications (narrative). But we need to preserve all detail; we can include as

    under Qualifications before the list. Qualifications: list of items (Sales skills, Consultative..., etc). We'll output as

    • . Why this role: paragraph about motivation. We also have "Background" under Qualifications? Actually the Qualifications section includes subheadings: Sales skills, Working style, Background, Why this role? Actually the posting shows: Qualifications Sales skills Consultative, curiosity-led discovery Strong deal qualification and control Comfort closing without a script Executive-level communication Domain fluency Influencer program strategy & design Creator tiering and platform nuance Retail-specific activation experience Measurement trade-offs and benchmarks Working style High ownership, low need for oversight Bias toward action and outcomes Comfortable being measured on revenue Leverages AI tools for operating efficiency Background Prior influencer marketing agency or brand side Account management or strategy background Experience with retail-driven programs a plus Proven track record converting senior buyers Why this role If you've come up through the strategy or account management side of influencer marketing and you're ready to own revenue, this is the role where that transition makes sense. You'll work with ambitious brand teams, sell programs you can stand behind, and operate with real autonomy. You'll also influence how we sell, not just execute a playbook someone else built. If you’re a strategic, outgoing seller who enjoys problem-solving, values efficiency, and wants real responsibility, we’d love to talk. Thus we have Qualifications broken into subcategories: Sales skills, Working style, Background, Why this role. We could keep those as subheadings (

      ?) but instruction only mentions

      for section headings. Could we use

      for subheadings? Not prohibited but maybe better to keep under

      Qualifications and then use

      or

        with ? However we need to preserve structure. Could output as

        Qualifications

        then
        • with sub-items? But we lose the subheadings. Alternative: Use

          Qualifications

          then within that, use

          for Sales skills, Working style, Background, Why this role. The instruction didn't forbid other heading levels; it just said use

          for section headings (e.g., About the role, Responsibilities...). It didn't say you cannot use other levels. Safer to stick to

          for major sections and use

          or for subheadings. We could output:

          About the company

          ...

          About the role

          ...

          Responsibilities

            ...

          Qualifications

          ...

          (maybe include subpoints as
            with ?) But we need to preserve all details; we can embed the subheadings as inside
          • . Let's craft. First, About The Shelf paragraph: "We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve. We’re a team of more than 80.We’re growing.We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, 1 in Ukraine, 1 in Russia… we like to keep our options open in terms of company retreat locations.About half of us are really funny.We’re currently working with some pretty amazing brands: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey just to name a few." We need to keep the text exactly, but we can fix spacing? The original has no spaces after periods sometimes. We should preserve the content but can we adjust formatting? Probably we should keep as is, but we can add spaces for readability? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Changing punctuation might be considered altering detail? Safer to keep exactly as given, but we can normalize spaces? Might be okay. I'll keep as is but maybe add a space after periods where missing to improve readability but not change meaning. However that could be considered altering. I'd rather keep exactly as given, but the text runs together: "We’re a team of more than 80.We’re growing." That's missing a space. I'll keep it as is. Now About The Role paragraph: "This isn't a traditional inbound seat where your job is to convert warm leads with a deck and a smile. You'll own qualified inbound revenue end-to-end, from first discovery call to signed agreement, by combining strong sales instincts with real influencer marketing expertise.You'll think alongside brand teams, diagnose their actual business problems, and build program recommendations grounded in what's worked across our campaigns, not hypotheticals. The right person feels like a mini Head of Sales and Strategist, embedded directly in the inbound funnel." Note there is missing space after periods: "expertise.You'll". Keep as is. Now Responsibilities (What You'll Do): bullet points: - Inbound revenue, start to finish Lead discovery, strategy framing, proposal alignment, and close. Maintain deal momentum from first conversation to signed agreement. - Program design, not just pitch decks Translate brand goals (retail launches, DTC awareness, conversion campaigns, retailer-specific activations, etc) into concrete influencer program recommendations: platform mix, creator tiers, content formats, measurement frameworks, and realistic timelines. You'll sound like someone who's built programs before, because you have. - Campaign fluency and case study depth Draw on deep working knowledge of past campaigns, retail-specific programs (Walmart, Sam's Club, Amazon, etc.), and real performance data to answer hard questions on the spot: "What would you do at this budget?" "Why this platform over that one?" "What's a realistic CPE for this format?" - Thoughtful, insight-driven follow-ups Keep deals moving with follow-ups that add value, refined scope, new data points, relevant case parallels, not just "circling back." You control the process. We need to preserve each bullet as a
          • . The bullet text includes two sentences sometimes; we keep as is. Now Qualifications: we have subcategories. We could output:

            Qualifications

            • Sales skills
              • Consultative, curiosity-led discovery
              • Strong deal qualification and control
              • Comfort closing without a script
              • Executive-level communication
              • Domain fluency
              • Influencer program strategy & design
              • Creator tiering and platform nuance
              • Retail-specific activation experience
              • Measurement trade-offs and benchmarks
            • Working style
              • High ownership, low need for oversight
              • Bias toward action and outcomes
              • Comfortable being measured on revenue
              • Leverages AI tools for operating efficiency
            • Background
              • Prior influencer marketing agency or brand side
              • Account management or strategy background
              • Experience with retail-driven programs a plus
              • Proven track record converting senior buyers
            • Why this role

              If you've come up through the strategy or account management side of influencer marketing and you're ready to own revenue, this is the role where that transition makes sense. You'll work with ambitious brand teams, sell programs you can stand behind, and operate with real autonomy. You'll also influence how we sell, not just execute a playbook someone else built. If you’re a strategic, outgoing seller who enjoys problem-solving, values efficiency, and wants real responsibility, we’d love to talk.

            But note we used

            ? No, we used inside
          • . That's okay. We also need to include About the company section. Should we use

            About the company

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