In-house Social Creator

About the role

We're looking for a bold, full-stack content creator to join Tracksuit Studio and help us build the biggest, most engaged marketing and brand audience in the world. Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow by becoming the common language to measure, understand, and communicate the value of brand building.

You'll take an idea from concept through to execution across multiple formats, mainly video, with a high level of craft. You're just as happy in front of the lens as deep in the edit, and you're allergic to buzzwords, jargon, and anything that smells like content-factory volume over real creative instinct. Every week, you'll publish the Inside Track—a feed of the biggest and most interesting brand metric movements—turning numbers most companies would bury in a slide into something people actually want to watch, laugh at, or share.

You'll also play a lead creative role on our major global campaign activity throughout the year. This is a critical seat at the Tracksuit Studio table, a lean but mighty creative engine centralized out of New York. You'll work alongside a Video Editor, a Staff Writer/Editorial Manager, and a Social Media Manager, all reporting into the Head of Brand. This role owns idea-to-finished-video, in front of and behind the camera, while the Social Media Manager handles channel strategy, scheduling, and community management.

Responsibilities

• Take Tracksuit's weekly brand data insights (the Inside Track) and turn them into culturally relevant, funny, insightful video content.
• Go from idea to live quickly, without getting stuck in approval layers, maintaining a high pace that prioritizes real-world feedback over content-factory volume.
• Play a lead creative role on major global campaign activity throughout the year.
• Repurpose longer-form content (blog posts, videos, interviews) into concise, compelling, social-first formats designed for maximum shareability.
• Use your creative instinct to spot cultural and social trends before they peak (or after, if that fits the vibe) and leverage them authentically for the brand.
• Prioritize entertainment first, education second, knowing people remember how content made them feel more than what it told them.
• Help grow Tracksuit's US audience, leading the charge on our mission to become a media company that happens to sell software.

Requirements

• A portfolio full of engaging video storytelling made end-to-end, not just edited from someone else's brief or ideation.
• Demonstrated autonomy: you identify opportunities and ship without much oversight.
• A natural instinct for internet culture and trends, with the ability to leverage them authentically for brand communication.
• Strong editorial judgement, turning complex data or technical topics into simple, compelling social content.
• Thinks in memes, talks like a real person, and is allergic to buzzwords and industry jargon.
• Possible background in media or journalism, building your own audience online, or a side hustle built around storytelling; open to raw talent from adjacent fields (comedy, UGC, consumer brands, and beyond).
• No B2B background required, and it might even help if you don’t have one.

Benefits

• Competitive market-rate remuneration, reviewed twice annually with a radically transparent compensation policy.
• Employee Share Option Program (ESOP) so everyone on the team has a share in Tracksuit’s success.
• Progressive health and wellness benefits, including an annual wellness bonus, access to a premium EAP platform, 401k, and 6 weeks of paid annual leave.
• Generous parental benefits: 12 weeks’ paid parental leave for either caregiver, additional sick leave for IVF, and gradual return to work.
• A $1000 personal L&D budget for each employee, plus additional growth opportunities including mentorships, speaking engagements, and travel.
• Flexible working: office-first with beautiful locations in New York, London, Sydney, and Auckland, but with flexibility day-to-day and a balanced approach to WFH/in-office work.
• Pet-friendly offices with occasional four-legged visitors.