In-house Lead Copywriter

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. Salary Range $94,400.00 - $155,800.00 Target Openings 1

What Is the Opportunity?

The Lead Copywriter works with an art director or designer to conceive, write, revise and execute advertising copy (content) for internal and external marketing channels – including video, print, social, digital and other emerging mediums. Demonstrates a passion for writing and creativity.

What Will You Do?

• Works in close-knit creative partnership with a designer or art director an art supervisor and assigned creative teams to generate workable concepts and ideas.
• Understands and often oversees the implementation of internal review and routing systems; makes revisions to work, identifies problems or inconsistencies, independently solves problems.
• Writes clear, persuasive, original copy for the most complex projects - i.e. comes up with original catchphrases, slogans, messages and headlines.
• Writes and supervises the writing of all wording in any type of advertising materials, such as (but not limited to) video, radio, print (brochures, print ads, collateral), digital content (websites, microsites, banners, social).
• Leads brainstorms of ideas and concepts.
• Expertly adapts a concept to all mediums including: print, video, digital and other current and emerging mediums.
• Sets and submits ideas (self and teams) and discusses progress with his/her direct supervisor.
• Amends, revises or redevelops campaigns in response to feedback from supervisor, upper management and/or clients.
• Works on and manages several campaigns at once, under pressure and on tight deadlines.
• Proofreads copy to check spelling and grammar.
• Oversees and manages projects through the production stage to completion.
• Keeps self and others up to date with popular culture and trends.
• Understands importance of making sure final output (art and copy) is aligned with Travelers brand guidelines and follows internal approval processes.
• Collaborates closely with assigned business units.
• Presents work to clients.
• Mentors and helps define the career path of other writers.
• Sets and assigns work to appropriate teams.
• Performs other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor’s Degree in Communications, English, Journalism or related field or equivalent experience.
• 5-7 years of related copywriting experience.
• Thorough Knowledge of company products, services, marketing strategies and company editorial standards/practices.
• Deep marketing knowledge and writing ability.
• An exceptional on-line portfolio showcasing an understanding of the craft of copywriting.
• Expert level copywriting skills.
• Expert level project management skills; ability to manage multiple complex projects simultaneously.
• Ability to work independently, as a team member, and as a team lead.
• Expert level concepting skills.
• Deep analytic and problem-solving skills.
• Demonstrates time-management and multi-tasking abilities.
• Ability to mentor, lead or manage others (informally or formally).
• Able to independently meet and manage deadlines, including internal check-ins.
• Ability to ensure team meets and manages deadlines.

What is a Must Have?

• Minimum of 4 years of copywriting experience.