Copy Manager, In-House Agency
About the role
We’re building a strong, modern in-house agency, and we’re looking for a Copy Manager who can help lead that evolution. This is not a traditional copy role. It’s a hands-on creative leadership position responsible for elevating the quality, consistency, and performance of copy across the full customer experience, from brand campaigns to lifecycle communications.
Responsibilities
Lead Creative Direction and Execution
Own creative direction for copy across marketing and customer communications
Drive concept development for integrated campaigns and lifecycle programs
Help ensure the work balances brand voice, clarity, compliance needs, and performance goals
Stay hands-on by reviewing, editing, and improving copy across channels
Raise the quality of everyday communications as well as larger campaign work
Manage and Develop a High-Performing Team
Lead, coach, and develop a team of copywriters
Set a high bar for creative quality, clarity, and consistency
Provide clear, actionable feedback and mentorship
Build a culture of accountability, collaboration, and continuous improvement
Partner Across the Business
Act as a trusted partner to marketing, brand, product, legal, compliance, and other stakeholders
Translate business goals into strong creative approaches
Lead presentations, sell ideas, and influence decision-making
Navigate feedback from multiple stakeholders while protecting the quality and clarity of the work
Drive Systems, Scale, and Quality
Improve how copy is developed, reviewed, and delivered across the organization
Help build scalable frameworks for high-volume creative production
Ensure consistency in voice, tone, and messaging across customer touchpoints
Support structured workflows without making the work feel formulaic
Manage external agencies and freelancers as needed
Connect Creative to Performance
Evaluate copy effectiveness using performance data and insights
Apply learnings to improve engagement, clarity, and outcomes
Partner with marketing and analytics teams to support testing and optimization
Use performance feedback to strengthen both individual pieces of copy and broader messaging systems
Requirements
7+ years of copywriting experience, including team leadership
Creative experience across brand, performance, social and email
Experience working in an in-house agency, large brand, or agency environment
Proven ability to lead concept development and integrated campaigns
Experience writing across email, lifecycle/CRM, digital, customer communications, and marketing channels
Experience operating in high-volume, fast-paced, regulated, or complex environments
Qualifications
A strong portfolio demonstrating conceptual thinking, campaign development, and clear, compelling writing across channels
Proven experience managing, coaching, and developing writers
Ability to balance big-picture creative thinking with day-to-day execution
Sharp editing skills and a clear point of view on voice, tone, messaging, and quality
Comfort moving between brand-level creative work and practical customer communications
Understanding of performance metrics, testing, and optimization
Familiarity with AI optimization and emerging tools that can improve speed, consistency, or creative effectiveness
Skills
Strong conceptual thinking
Proven people leadership
Sharp writing and editing skills
Experience operating in high-volume, fast-paced, regulated, or complex environments
Benefits
Commensurate with experience, qualifications and location. CA Only: $115,275 - $196,130 CO Only: $108,375 - $169,070 HI/IL/MN/VT Only: $108,375 - $181,060 MA Only: $108,375 - $181,060 AL/CO/FL/IA/KS/LA/MI/NE/NV/OK/TX/WI/IN/IL/IN/MN/MT/NC/ND/PA/SC/TN/UT/VT/WA/WV/WY Only: $108,375 - $205,750 DC/NJ/NY/OH Only: $108,375 - $196,130
Additional benefits include:
401(k)
Medical
Dental
Vision
Health Savings and Flexible Spending Accounts
Life Insurance
Paid Time Off
Paid Parental Leave
Tuition Assistance