Lead Copy Writer

At McAfee, your work helps keep people safe every day all over the world. You’ll join a team that’s reimagining how a legacy brand shows up with clarity, humanity, and creative courage. Here, writers have a real seat at the table: shaping brand expression, influencing strategic direction, and crafting ideas that reach millions across cultures and channels. You’ll be part of a collaborative, curiosity-driven creative group that values bold thinking, clean storytelling, and a culture of constant craft improvement.

About the Role

• Play a central role in rolling out our new brand platform and tone of voice, ensuring these are translated into actionable, inspiring copy across campaigns, product experiences, CRM, digital, social, and more.
• Lead the creation, ownership, and stewardship of our brand writing guidelines—and support teams across the organization in applying them effectively.
• Hybrid position located in one of our Hub Locations: New York, NY, San Jose CA, or Newport Beach, CA. We value in-office collaboration and expect regular on-site presence according to team needs.

Responsibilities

Creative Concepting & Writing Excellence

• Write compelling copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and internal communications.
• Develop strong conceptual ideas with designers, art directors, UX writers, content strategists, comms, and marketing partners.
• Craft headlines, narratives, scripts, product claims, and copy across formats.
• Work seamlessly across structured and unstructured formats, including messaging frameworks and matrices.

Brand Voice, Tone & Guidelines

• Lead evolution, documentation, and ownership of McAfee’s tone of voice and copy guidelines as the industry, packages, products, and features evolve.
• Ensure new brand strategy and tone are consistently expressed across channels and product surfaces.
• Provide brand writing guidance, reviews, and approvals to internal partners.
• Train teams and advocate for best-in-class writing.

Strategic Alignment & Insights Translation

• Interpret briefs, strategic insights, and data cues to create targeted messaging.
• Partner with Brand Strategy to bring architecture, segmentation, and insights into compelling writing.
• Ensure copy meets business objectives, audience needs, and channel requirements.

Cross-Functional Collaboration

• Work closely with a lean internal creative team to concept and deliver integrated work.
• Partner with Product Marketing, Growth, Comms, and Product teams to translate strategy and benefits.
• Collaborate with external agency partners to maintain voice and creative consistency.

Requirements

• At least 5 years of copywriting experience in brand, advertising, digital content, or creative environments.
• Portfolio demonstrating conceptual thinking, craft, versatility, and storytelling across channels (required).
• Experience writing for consumer brands; tech or subscription experience is a plus.
• Proven ability to contribute to campaigns and integrated concepts.
• Exceptional writer and editor with mastery across formats.
• Ability to interpret strategy and data into compelling copy.
• Strong storytelling instincts across audiences and channels.
• Highly collaborative, proactive, and comfortable in a lean team.
• Skilled at managing multiple projects.
• Confident communicator able to present work and uphold voice standards.

About McAfee

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protect their families and communities with the right security at the right moment.

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability, and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

Pay

The anticipated compensation for this position is USD $91,210.00/Yr. - USD $149,845.00/Yr. depending on experience and qualifications.

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.