Lead Copy Writer

Role Summary At McAfee, your work helps keep people safe every day all over the world. You’ll join a team that’s reimagining how a legacy brand shows up with clarity, humanity, and creative courage. Here, writers have a real seat at the table: shaping brand expression, influencing strategic direction, and crafting ideas that reach millions across cultures and channels. You’ll be part of a collaborative, curiosity-driven creative group that values bold thinking, clean storytelling, and a culture of constant craft improvement. If you’re excited by brand transformation, meaningful mission, and the opportunity to help define a new creative standard, this is a place where your voice will truly matter. You will play a central role in rolling out our new brand platform and tone of voice, ensuring these are translated into actionable, inspiring copy across campaigns, product experiences, CRM, digital, social, and more. You’ll also lead the creation, ownership, and stewardship of our brand writing guidelines—and support teams across the organization in applying them effectively. This role requires a writer with exceptional dexterity: someone who can switch fluidly between conceptual ideation, headline craftsmanship, long-form storytelling, scripting, product messaging, performance media and landing page copy and highly structured work like messaging matrices. You are as comfortable synthesizing data cues and strategic inputs as you are crafting powerful creative ideas. This is a Hybrid position located in one of our Hub Locations: New York, NY, San Jose CA, or Newport Beach, CA. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to either New York, NY, San Jose, CA, or Newport Beach, CA as we are not offering relocation assistance at this time. Position Details About The Role Creative Concepting & Writing Excellence Write compelling copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and internal communicationsDevelop strong conceptual ideas with designers, art directors, UX writers, content strategists, comms and marketing partnersCraft headlines, narratives, scripts, product claims and copy across formatsWork seamlessly across structured and unstructured formats, including messaging frameworks and matrices Brand Voice, Tone & Guidelines Lead evolution, documentation, and ownership of McAfee’s tone of voice and copy guidelines as the industry, packages, products and features evolveEnsure new brand strategy and tone are consistently expressed across channels and product surfacesProvide brand writing guidance, reviews, and approvals to internal partnersTrain teams and advocate for best-in-class writing Strategic Alignment & Insights Translation Interpret briefs, strategic insights, and data cues to create targeted messagingPartner with Brand Strategy to bring architecture, segmentation, and insights into compelling writingEnsure copy meets business objectives, audience needs, and channel requirements Cross-Functional Collaboration Work closely with lean internal creative team to concept and deliver integrated workPartner with Product Marketing, Growth, Comms, and Product teams to translate strategy and benefitsCollaborate with external agency partners to maintain voice and creative consistency About You At least 5 years (we’d love more!) of copywriting experience in brand, advertising, digital content, or creative environmentsPortfolio demonstrating conceptual thinking, craft, versatility, and storytelling across channels (required)Experience writing for consumer brands; tech or subscription experience is a plusProven ability to contribute to campaigns and integrated conceptsExceptional writer and editor with mastery across formatsAbility to interpret strategy and data into compelling copy Strong storytelling instincts across audiences and channelsHighly collaborative, proactive, and comfortable in a lean teamSkilled at managing multiple projectsConfident communicator able to present work and uphold voice standards Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits And Perks We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.: Bonus Program401k RetirementMedical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability CoveragePaid Parental LeaveSupport and Community Involvement14 Paid Company HolidaysUnlimited Paid Time Off for Exempt Employees96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Pay Range The anticipated compensation for this position is USD $91,210.00/Yr. - USD $149,845.00/Yr. depending on experience and qualifications. 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