Sr. Lead Product Copywriter

About the role

We are looking for an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories.

Responsibilities

• Define and drive copy strategy for digital products including storefront, app, flow, and more
• Lead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyond
• Own content strategy for product launches, experiments, and high-visibility initiatives
• Champion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and faster
• Serve as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaboration
• Synthesize and manage feedback from stakeholders at multiple levels, including executive leadership
• Deliver brand, marketing, and UX copywriting at the highest level while championing and evolving brand voice, tone, and direction
• Use your expertise as an insight-driven storyteller to elevate every asset you touch
• Champion editorial excellence, setting the bar for editing, grammar, and proofreading standards across the team
• Establish, evolve, and enforce brand and content guidelines organization-wide

Requirements

• 10+ years' experience in digital product copywriting, with at least 3 years in a senior leadership role
• Deep experience collaborating with designers and managing complex multi-stakeholder projects
• Fluency with AI writing and productivity tools, with a demonstrated ability to incorporate them into creative workflows, experimentation, and ideation processes
• Strategic thinker with a strong track record in data-driven marketing and experimentation
• Proven ability to drive conversion- and engagement-focused experimentation at scale
• Skilled at influencing stakeholders and executive audiences through compelling creative rationale
• Strong ability to communicate the value of marketing and content strategies across all levels of the business
• Experience owning multiple high-priority projects simultaneously in a fast-paced environment
• Hands-on “player/coach” leadership style
• Ability to address delicate topics with clarity, empathy, and precision
• In-depth understanding of the healthcare, wellness, or CPG industry is a plus

Qualifications

Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats

Benefits

Our Benefits (there are more but here are some highlights):
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
401k benefits with employer matching contribution
Offsite team retreats