Sr. Copywriter

About the role

The Yahoo Creative Marketing Studio is a centralized shared services organization that powers the visual and verbal identity of Yahoo’s iconic portfolio. We create integrated marketing campaigns that drive growth and brand affinity globally.

Responsibilities

• Write compelling performance marketing copy across paid media, CRM, landing pages, video, display, social, and other digital channels.
• Develop creative concepts by contributing to brainstorming sessions, campaign ideation, and messaging strategies that resonate with target audiences.
• Collaborate cross-functionally with marketing, design, media, analytics, social, influencer, product, and other teams to deliver cohesive, high-quality creative.
• Use data to inform creative decisions, analyzing campaign performance and optimizing messaging to improve engagement and results.
• Manage multiple projects simultaneously, balancing competing priorities while delivering accurate, polished work on deadline.
• Apply strategic thinking to every assignment, ensuring copy aligns with campaign objectives, audience insights, and broader business goals.
• Stay ahead of cultural and digital trends, bringing fresh ideas and relevant language into the creative process.
• Develop and refine creative concepts using generative AI workflows to iterate on high-volume campaign variants and localized ad components rapidly.
• Maintain exceptional editorial standards. Know the difference between an em dash and an en dash. Be able to explain issues with syntax. Have an opinion on the Oxford comma.

Qualifications

• 7+ years of copywriting and creative development experience at an advertising agency or in-house brand, supported by a strong portfolio of work.
• Bachelor's degree in Marketing, Communications, English, or a related field—or equivalent professional experience.
• Proficiency in Figma and Google Workspace.
• Demonstrated experience utilizing generative AI tools (e.g., Anthropic Claude, Gemini) to support copy development, creative production, and content optimization.
• Strong understanding of digital marketing channels, performance media, and industry best practices.
• Experience writing for CRM, social media, paid media, landing pages, and other performance marketing channels.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative, adaptable, and receptive to feedback.

Pay

The compensation for this position ranges from $90,750.00 - $188,750.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions.

Schedule

Flexible hybrid work options are available. While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements.