Ice Cream Innovation Brand Manager, Club & New Formats
Role Overview
The Magnum Ice Cream Company (TMICC) is seeking an Innovation Brand Manager to lead growth across the Club channel and new ice cream formats for in-home retail, focusing on iconic brands like Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso.
What Truly Sets Us Apart
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative, and focused on getting things done. We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Location and Scope
Location: Englewood Cliffs, NJ
Scope: North America
Terms
Permanent, Full-time, Hybrid
THE ROLE
The Innovation Brand Manager will lead growth across the Club channel and new ice cream formats for in-home retail, focusing on iconic brands like Popsicle, Klondike, Good Humor, Magnum, Talenti, and Yasso.
Club Channel Growth
- Focus on growing share and bringing the Club scope to $50MM of incremental sales through the years
- Lead the end-to-end innovation strategy and execution for the Club channel
- Develop insight-driven propositions, including pack-price architecture and format strategies tailored to Club customers
- Build and manage a robust innovation pipeline to drive incremental growth and market share, tailored for the Club customer and consumer
- Partner with Sales and Category teams to ensure strong customer alignment and execution
- New Formats Development (In-Home Retail)
- Identify and develop net-new ice cream formats to unlock incremental consumer demand
- Lead projects from concept through commercialization, ensuring viability and impact
- Idea Generation
- Identify and develop new consumer-centric product ideas for both Club Channels and new format development
- Collaborate with cross-functional teams to bring new ideas to life, from concept to commercialization
- Consumer Insights
- Conduct qualitative and quantitative consumer research to understand triggers and barriers within the club and in home channels
- Lead consumer learning initiatives to gather insights and assess the potential of new ideas
- Utilize consumer demographic data to identify opportunities and develop an optimal new product mix
- Stay abreast of market trends, competitive landscape, and consumer preferences to inform innovation strategies
- Cross-Functional Collaboration
- Work closely with marketing, R&D, supply chain, and sales teams to ensure seamless execution of innovation projects
- Partner with procurement and supply chain teams to manage capacity, identify contract manufacturers, and pursue import opportunities where relevant
- Drive alignment, structure, and pace across complex initiatives to ensure delivery excellence
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Strong understanding of market trends, consumer insights, and category dynamics
- Experience in Club channel and/or pack-price architecture preferred
- Proven track record of leading innovation from concept to launch
- Strong analytical, strategic, and project management skills
- Excellent communication and interpersonal skills
Pay
The pay range for this position is $103,000 to $154,400. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus
This position is bonus eligible.
Long-Term Incentive (LTI)
This position is LTI eligible.
Benefits
TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits vary by country and are subject to plan terms and eligibility.