Brand Manager Innovation

About the role

We're looking for a Brand Manager, Innovation to join our team in Los Angeles. This role sits at the intersection of consumer trends, product innovation, and brand building. You'll collaborate with team members to identify emerging opportunities, new concepts, and bring them to life through products and experiences that are commercially successful and culturally relevant.

Responsibilities

• Help develop and execute long-term innovation roadmaps, from early-stage concepts through product launch
• Partner with cross-functional teams to bring new products and brands to market through integrated launch plans and campaigns
• Analyze consumer insights, category trends, and cultural shifts to identify opportunities for growth and innovation
• Translate insights into actionable brand strategies, marketing programs, and innovation platforms
• Lead and collaborate with internal and external partners to deliver commercially successful and culturally relevant programs
• Serve as a voice and advocate for the brands across the organization
• Represent innovation brands in retailer, distributor, and partner meetings
• Manage brand budgets, forecasting, and P&L responsibilities
• Champion both the innovation portfolio and the broader Pabst business
• Take on new challenges as needed; because at Pabst, no project is ever too big or too small

Requirements

5+ years of experience in brand management, product marketing, innovation, event marketing, or project management

Beverage alcohol experience required; RTD or spirits experience strongly preferred

Experience launching new products, brands, or platforms is highly valued

Qualifications

A genuine passion for beverage culture, consumer behavior, and emerging trends

Strong communication skills with the ability to inspire, influence, and build alignment across teams

Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously

A proactive mindset and a willingness to challenge conventional thinking

Experience managing budgets, forecasting, and P&Ls

Strong analytical skills and the ability to translate data into actionable business recommendations

Experience leading cross-functional projects and collaborating with diverse stakeholders

A positive attitude, entrepreneurial mindset, and desire to build something meaningful

Proficiency in Microsoft Office; experience with syndicated data tools (Nielsen, Circana, Margin Minder, etc.) preferred

Experience with Smartsheet is a plus

Benefits

Pabst offers the opportunity to work on brands with real history, scale, and cultural recognition

This is a role for someone who enjoys building thoughtful programs, solving complex business challenges, shaping modern brand identity, and helping define how an iconic American brand evolves for the next generation of consumers

It’s also for someone who likes to have fun and is ready to be bold and think outside the box

Flexibility: Work that fits your life – unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days

Great benefits: Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more

Great people: A casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported