Hotwire - San Francisco - Public Relations Senior Associate
About the role
As a Senior Associate (also known as Senior Account Executive at other agencies), you will implement day-to-day integrated communications activities, carrying out most of the campaign execution and administration, usually reporting to an Account Manager or Senior Account Manager. You and your teammates will be the engine of the client campaign, driving activities with determination and enthusiasm to deliver results that impact the client’s business and make your team shine.
You’ll work across a portfolio of around 5-6 clients and will be assigned responsibility for specific areas of each client’s campaign. On larger accounts, you may work with other Senior Associates or help direct and support an Account Coordinator or Intern. You will be responsible for generating results, meeting deadlines, and developing relationships with clients and the media. You will manage your time carefully, juggling multiple campaigns and teams while proactively flagging potential roadblocks to your account leads.
A great Senior Associate owns, strategizes, and delivers campaign activities from start to finish with minimal input from managers. You will drive activity forward, overcome obstacles independently, and even run small accounts day-to-day largely on your own, including starting to work on budgeting and resourcing.
Responsibilities
- Serve as the eyes and ears of your clients’ industries, keeping account teams informed about sector developments
- Build media and sector knowledge while developing integrated communications skills
- Develop client call agendas, take detailed notes, and map out action items and owners post-call
- Communicate with clients via phone, email, and in-person meetings
- Deliver analytics reports
- Pitch client stories (by phone and email) to journalists and influencers to generate results
- Write content for pitches, speaking and award submissions, press releases, blog entries, feature articles, and case studies
- Assist with clients’ digital marketing programs
- Arrange and staff media interviews and events
- Brainstorm new ideas for integrated communications campaigns
- Manage multiple campaigns and deadlines while maintaining high-quality work
- Proactively flag potential roadblocks and keep managers informed
- Develop and leverage relationships with journalists, industry influencers, and clients
- Embrace new challenges and stay curious to keep Hotwire at the cutting edge of communications
Qualifications
You’re a go-getter who thrives on making things happen and loves the buzz of integrated communications. You’re ready to roll up your sleeves and own the day-to-day execution that powers client success. You’re curious, plugged in, and always scanning for trends and insights that give your clients an edge. You know how to pitch a story that lands, craft content that resonates, and build relationships that matter—whether with journalists, influencers, or clients.
A great Senior Associate is confident, organized, and resourceful, juggling multiple campaigns without breaking a sweat. You anticipate challenges, solve them, and keep things on track. You bring creativity, energy, and a results-first mindset to everything you do. You’re eager to learn, grow, and push boundaries because you know great work doesn’t happen by accident—it happens because of people like you.
Skills
- Exhaustive knowledge of the media agenda across clients’ sectors and beyond
- Ability to pitch effectively and generate outstanding results
- Creativity in developing campaign ideas that drive a client’s agenda
- Strong relationship-building with journalists, industry influencers, and clients
- Proactive and self-sufficient approach to work, with minimal supervision
- Focus on continuous learning and professional development
- Ability to manage multiple campaigns and deadlines efficiently
- Strong written and verbal communication skills
- Strategic thinking and problem-solving abilities
Benefits
- Paid time off, holidays, sick leave, and cultural celebration days off
- Paid time off for community involvement
- Medical, dental, and vision insurance
- Disability and life insurance
- 401K match
- Paid 6-week sabbatical after every 4 years of continuous employment
- Bonus opportunities, including business development, annual company bonuses, and referral bonuses
- Wellness allowance
- Internet and phone reimbursement
- Strong learning and development program with training opportunities at all levels
Pay
Salary range: $67,000.00–$85,000.00.
Schedule
Full-time hybrid role, open to our office locations in San Francisco.
Why Hotwire
- Flexibility: Work/life integration with a focus on thoughtful working, empowering you to determine the best way to work for clients, the team, and yourself.
- Global Reach & Opportunity: Work within global teams and travel within the U.S. and internationally to connect with clients and colleagues.
- Autonomy: Freedom and support to own your career and create the future you want.
- Variety: No two days are the same—navigate change, stretch your skills, and gain expertise across different clients and campaigns.
- Our Amazing Team: Connected, ambitious, and friendly colleagues who build each other up and celebrate individual success as a win for all.