Hotel - Level Marketing (Digital Experience Strategy) Senior Lead (contract)

Job Summary

We are seeking a strategic digital experience leader to join Hilton's in-house Commercial Services team. This role plays a pivotal role in shaping how hotels are represented across Hilton's owned digital experiences.

Responsibilities

• Lead portfolio-wide property page optimization initiatives that improve the digital guest experience, engagement, and conversion across Hilton.com.
• Partner with Product, Website, UX, and Brand teams to prioritize and implement scalable digital enhancements.
• Translate hotel feedback and business needs into actionable recommendations that influence future platform capabilities and roadmap priorities.
• Develop scalable optimization frameworks, governance standards, and enablement resources that help hotels maximize their Hilton.com presence.
• Establish best practices for hotel digital storytelling, property page performance, and customer journey optimization.
• Monitor performance insights to identify optimization opportunities and measure the impact of enhancements.
• Build strong cross-functional partnerships across Hotel-Level Marketing, Product, Website, and Brand Marketing to drive alignment and execution.
• Drive continuous improvement by creating repeatable processes that improve adoption, reduce complexity, and scale best practices across the portfolio.

Qualifications

• 5+ years experience in digital experience strategy, website optimization, digital marketing, UX, digital product enablement, hospitality marketing, or a related field.
• Demonstrated experience leading website optimization, digital experience, or customer journey improvement initiatives at enterprise or portfolio scale.
• Proven track record partnering with Product, Website, UX, or Technology teams to deliver digital experience enhancements.
• Experience leading cross-functional programs across multiple business units or brands within a matrixed organization.
• Experience developing scalable governance, enablement, or optimization programs that improve consistency and adoption across distributed teams.
• Experience working with agency and external partners to deliver digital optimization initiatives.
• Hospitality, travel, or lifestyle brand experience preferred.
• Experience with enterprise CMS platforms, website optimization tools, or digital experience platforms preferred.