Hotel Area Director of Sales - Courtyard by Marriott & Holiday Inn Express & Suites Salisbury, NC

Major Responsibilities

• Profit Management
• Responsible for revenue production for the hotel
• Meets or exceeds budgeted RevPAR for the hotel
• Insures that the hotel exceeds penetration, rate and yield indexes
• Prepares departmental budget that correctly reflects the hotel's business plan
• Forecasts occupancy fluctuations and directs selling activities to maximize revenues
• Knows the hotel's demand segments, sources of business for each, and balances market segments according to supply and demand
• Knows the principal competition for each market segment and takes advantage of hotel's strengths against each competitor
• Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.)
• Guest Services
• Supports guest service as the hotel's driving philosophy
• Demonstrates a commitment to guest service by responding to guests needs
• Marketing & Sales Management
• Develops/assists with development of the hotel's marketing and sales plan based on the hotel's position and strengths within each market segment
• Implements hotel's marketing and sales plan
• Analyzes and understands the competition's strengths and weaknesses for each market segment and successfully directs marketing activities against each
• Identifies and maintains constant communications with the hotel's key accounts
• Actively sells room nights through outside sales calls, telemarketing, tours, etc.
• Actively markets the hotel through advertising, blitzes, direct mail campaigns, etc.
• Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.)
• Knows the competition well. In addition, is familiar with all "business" in the market, where that "business" stays and why
• Uses the resources in the hotel and franchise Sales and Marketing Manual to call on and track potential business
• Human Resources Management
• Ensures that hotel team-members (specifically front desk staff) are familiar with key accounts and "specifics" (special rates, special requirements, etc.) relating to business booked which is in the hotel
• Is a "hands-on" manager actively involved on a daily basis in securing, qualifying and following up on leads to book specific business
• The central focus is sales!
• The sales manager/director of sales should not be required to assume operational responsibilities, but should spend most of his/her time selling the "product"
• Maintains a favorable working relationship with all other company associates to foster and promote a cooperative and harmonious working climate

Other Responsibilities

• Monitors industry trends and recommends appropriate actions to be taken to maintain the competitive status and profitability of the hotel
• Utilizes leadership skills and motivation techniques in order to maximize team-member productivity and satisfaction of direct reports
• Selects, orients, and trains qualified team-members
• Calls conducts effective team-member meetings and counseling sessions
• Determines, communicates, and monitors achievement of standards of performance on a timely basis
• Employs discipline as required
• Maintains a safe and secure environment for guests and team-members
• Takes corrective action where required to improve safety of work areas
• Keeps immediate supervisor promptly and fully informed of all problems or unusual matters of significance
• Performs all duties and responsibilities in a timely and efficient manner in accordance with established company policies and procedures to achieve the overall objectives of this position
• Projects a favorable image of the hotel and company to the public
• Is available, upon request, to assist in other temporary assignments and tasks as directed

Benefits

• Paid Time Off Choose 6 Holidays Per Year
• Team Member Room Discounts
• Referral Program Enrollment
• Enrollment in Health Insurance
• Enrollment in 401K with Employer match
• Paid Volunteer Opportunities
• Bonus Plans
• Voluntary Benefits
• Accident Insurance
• Disability Insurance
• Life Insurance
• Cancer Insurance
• Dental Insurance
• Vision Insurance