Hospital Liaison

About the role

The primary purpose of this position is to develop, coordinate, direct and administer the facility’s marketing and public relations programs and services.

Responsibilities

• Maintain a thorough knowledge of the facility’s admissions requirements, services and requirements.
• Plan, develop, organize, implement, evaluate, and direct the facility’s marketing programs to maintain and increase census and to provide the community with information relative to the facility, its programs, services, and practices.
• Assist department directors in the development and use of marketing policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of their role in the marketing and public relations program.
• Assist in the development, implementation and tracking of customer service satisfaction surveys.
• Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information describing the services provided in the facility is accurate and fully descriptive.
• In conjunction/coordination with the Administrator, develop and implement long range plans for the facility in the effort to establish and maintain the marketing and public relations program.
• Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff.
• Maintain schedules for all marketing and public relations programs.
• Develop, schedule and guide tours/personnel through the facility.
• Maintain an adequate liaison with families, residents and community and civic leaders.
• Participate in community service projects and develop appropriate problem-solving actions.
• Schedule and participate in departmental meetings concerning the marketing and public relations programs and activities.
• Interpret resident rights to the resident, family, staff personnel as necessary or appropriate.
• Assure that adequate financial records and expense reports are submitted to the Administrator as required.
• Assure that the residents’ rights to fair and equitable treatment, self-determination, individuality, privacy, property and civil rights, including the right to wage complaints, are well established and maintained at all times.
• Coordinate special functions with all departments.
• Assist with promotions, publications, newsletters etc., as necessary.

Qualifications

• Minimum 2 years experience in a healthcare setting required.
• Must possess the ability to communicate effectively, orally and in writing.