Hospice Marketer

Job Description

Responsible for managing all aspects of organization marketing including establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, meeting with patients and patients families to provide hospice & palliative service overviews, organizing hospice & palliative care education events and much more.

• Build and maintain relationships with hospitals, physicians, nursing homes, assisted living facilities, discharge planners, social workers, and case managers
• Establish trust with local organizations, churches, senior centers, veterans groups and community leaders
• Host or participate in workshops, seminars and health fairs
• Dispel myths of misunderstanding about hospice & palliative care
• Generate referrals through strong relationships and education
• Guide families and referral sources through the intake process
• Ensure timely follow-up to convert referrals into admissions
• Work closely with the admissions and clinical teams to ensure a seamless transition for patients
• Communicate patient and family needs gathered during initial outreach
• Develop and implement marketing plans that align with organizational goals
• Analyze referral trends and territory performance
• Identify opportunities for growth within assigned territory
• Represent Stillwater's mission, core values and services professionally
• Maintain a consistent brand image in the community
• Keep accurate records of outreach efforts, referral sources, and contacts
• Provide regular reports on marketing activities and outcomes to leadership

Essential Job Functions/Responsibilities

• Build and maintain relationships with hospitals, physicians, nursing homes, assisted living facilities, discharge planners, social workers, and case managers
• Establish trust with local organizations, churches, senior centers, veterans groups and community leaders
• Host or participate in workshops, seminars and health fairs
• Dispel myths of misunderstanding about hospice & palliative care
• Generate referrals through strong relationships and education
• Guide families and referral sources through the intake process
• Ensure timely follow-up to convert referrals into admissions
• Work closely with the admissions and clinical teams to ensure a seamless transition for patients
• Communicate patient and family needs gathered during initial outreach
• Develop and implement marketing plans that align with organizational goals
• Analyze referral trends and territory performance
• Identify opportunities for growth within assigned territory
• Represent Stillwater's mission, core values and services professionally
• Maintain a consistent brand image in the community
• Keep accurate records of outreach efforts, referral sources, and contacts
• Provide regular reports on marketing activities and outcomes to leadership

Qualifications

• Bachelor's degree preferred
• Excellent communication and interpersonal skills
• Empathy and emotional intelligence
• Understanding of hospice philosophy and services
• Sales or marketing background (healthcare marketing preferred)
• Organization and time management
• Cultural sensitivity and community awareness