Hospice Community Liaison

Essential Job Functions/Responsibilities

• Collaborates with the Administrator in establishing and implementing marketing initiatives.
• Maintains resource allocation according to budgetary limitations.
• Conducts market assessments and develops a comprehensive marketing plan.
• Employs marketing initiatives to achieve budgetary volume projections.
• Establishes and maintains positive relationships with referral and payer sources.
• Builds and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC.
• Contributes to organizational strategic planning.
• Maintains comprehensive knowledge of markets including government agencies, payer groups, and competitors.
• Maintains comprehensive knowledge in marketing and shares information with appropriate personnel.
• Maintains knowledge of community resources and assists customers in accessing them.
• Monitors and reports on the cost-effectiveness of marketing efforts.

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (3) years' experience in health care marketing management, preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrated good communications, negotiation, and public relations skills.
• Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation.
• Knowledge of the Sarasota and Manatee County healthcare markets.