Hospice Community Liaison

Essential Job Functions/Responsibilities

• Collaborates with the Administrator in establishing and implementing marketing initiatives.
• Maintains resource allocation according to budgetary limitations.
• Conducts market assessments and develops a comprehensive marketing plan.
• Achieves budgetary volume projections through marketing and promotional initiatives.
• Establishes and maintains positive relationships with current and potential referral and payer sources.
• Buys and monitors community, customer, and patient perceptions of CONTINUUM CARE HOSPICE, LLC as a high-quality provider of services.
• Contributes to organizational strategic planning, identifying opportunities for additional or improved services.
• Maintains comprehensive knowledge of CONTINUUM CARE HOSPICE, LLC markets, including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive knowledge of community resources and assists customers in accessing community resources.
• Maintains and reports on the cost effectiveness of marketing efforts.

Position Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• At least three (3) years' experience in health care marketing management, preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.