Hospice Business Development

Company: Suite Living Hospice Care

About the role

Location: White Bear Lake, MN (Travel Required)

Key Responsibilities

• Develop and execute a comprehensive hospice growth strategy to increase census across all Suite Living communities
• Establish measurable goals, KPIs, and accountability metrics to track progress toward 100+ patients
• Analyze trends, referral patterns, and barriers to hospice adoption, adjusting strategy accordingly
• Build strong relationships with:
• Housing Directors
• Nurse Managers and clinical staff
• Residents and family members
• Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities
• Conduct regular onsite visits across all 21 locations to drive engagement and visibility
• Educate residents, families, and staff on the benefits, eligibility, and philosophy of hospice care
• Provide in-services and training to community teams to improve understanding and appropriate referrals
• Ensure ethical, patient-centered discussions that respect the resident-choice model
• Create and implement targeted internal marketing campaigns to increase awareness and referrals
• Develop messaging that differentiates Suite Living Hospice Care from competitors
• Partner with leadership to refine value proposition and service delivery model
• Support the referral and admission process by:
• Assessing potential hospice eligibility
• Guiding families through decision-making
• Collaborating with clinical teams to ensure smooth transitions
• Improve conversion rates from referral to admission
• Work closely with hospice clinical leadership, operations, and executive teams
• Provide regular reporting on census growth, pipeline activity, and strategic initiatives
• Contribute to continuous improvement of hospice services and patient experience

Qualifications

• Minimum 5+ years of hospice experience
• Strong understanding of hospice regulations, eligibility criteria, and care delivery
• Proven ability to build relationships and influence without authority
• Excellent communication and presentation skills

Preferred Experience

• Experience in hospice sales, marketing, or business development
• Experience working within senior living or assisted living environments
• Demonstrated success in growing census or program utilization

Key Competencies

• Relationship-driven and highly personable
• Strategic thinker with strong execution skills
• Clinically credible and trusted advisor
• Self-motivated with a growth mindset
• Comfortable navigating sensitive end-of-life conversations
• Data-informed and results-oriented

Success Metrics

• Increase hospice census from ~50 to 100+ patients
• Improved referral-to-admission conversion rates
• Increased staff and family understanding of hospice services
• Consistent presence and relationship-building within each building

Why Join Suite Living Hospice Care?

Joining Suite Living Hospice Care means stepping into a high-impact, mission-driven role where you have the opportunity to shape and grow a hospice program that directly improves the lives of residents and their families. You will play a key leadership role in expanding access to compassionate, high-quality end-of-life care across 21 established senior living communities, while partnering closely with clinical and operational leaders who are deeply committed to excellence. This role offers a unique blend of clinical influence and strategic growth, giving you the ability to build meaningful relationships, drive measurable results, and leave a lasting impact on the organization's future—all while advancing care that truly matters.