Home Health Care Community Liaison

Key Responsibilities

• Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
• Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
• Maintain a weekly presence (10-15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
• Meet or exceed monthly and quarterly referral targets as defined by leadership.
• Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
• Provide feedback on market trends and competitor activity to inform strategic decisions.
• Represent the company professionally at community events, health fairs, and networking meetings.
• Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
• Flexibility to help in our capacities as needed

Qualifications

• 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field.
• Proven track record of meeting or exceeding referral quotas.
• Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties.
• Excellent communication, networking, and presentation skills.
• Self-motivated, proactive, and results-focused.
• Ability to work independently and manage your schedule effectively.
• Valid driver’s license and reliable transportation required.

Key Performance Indicators (KPIs)

• # of Qualified Referrals per Week/Month
• Conversion Rate of referrals to active clients
• Revenue Generated from referral sources
• # of Weekly In-Person Visits/Hours Logged at assigned facilities
• # of New Referral Relationships Established per Quarter
• Client satisfaction and feedback from referred cases