Home Equity Relationship Manager

Primary Duties And Responsibilities

• Develop, manage, and retain a book of business by proactively generating leads, conducting outbound calls, building referral opportunities, and maintaining ongoing member relationships.
• Execute outbound calling strategies to contact prospective members, existing members, past applicants, and identified lead segments to create new home equity opportunities.
• Track, prioritize, and convert leads through consistent follow-up, clear next steps, and effective use of sales and loan origination systems.
• Use a consultative approach to uncover member needs, understand financial goals, and recommend appropriate home equity products based on the member’s overall situation.
• Maintain a healthy pipeline by following up on new leads, existing opportunities, referrals, and past member interactions to improve conversion and support production goals.
• Guide members through the home equity application process from initial conversation through origination, ensuring clarity, responsiveness, and a high-quality member experience.
• Review and analyze financial information from all relevant parties to assess borrowing needs and support accurate loan structuring.
• Originate and evaluate home equity applications in accordance with Credit Union guidelines, product parameters, and regulatory requirements.
• Maintain a healthy pipeline by following up on new leads, existing opportunities, referrals, and past member interactions to improve conversion and support production goals.
• Monitor the status of applications and maintain timely communication with members and internal partners to help move loans efficiently through the process.
• Document member interactions, outbound calling activity, lead status, follow-up commitments, and pipeline movement to support service consistency, accountability, and portfolio growth.
• Partner with branch teams, internal departments, and other referral sources to identify member needs, promote home equity solutions, and support a consistent member experience.
• Place the member’s needs first while balancing service, sound lending judgment, and adherence to policy.
• Maintain the required MLO designation and engage in continuing education as needed.
• Demonstrate strong interpersonal, communication, presentation, sales, and organizational skills, including the ability to prioritize responsibilities effectively.
• Meet established expectations for outbound activity, lead follow-up, pipeline management, member experience, and home equity production.
• Maintain working knowledge of loan origination and servicing systems.

Education And Experience

• A high school diploma or GED is required.
• 2+ years prior experience in mortgage lending and/or consumer loan origination.
• Demonstrated experience with outbound calling, lead generation, sales outreach, or relationship-based business development is preferred.

Knowledge, Skills, And Abilities

• Ability to build, manage, and grow a sales pipeline through proactive follow-up, referral development, and member outreach.
• Proven ability to work well within a team.
• Excellent verbal and written communication skills.
• Ability to organize and analyze financial information and to accurately perform complex financial calculations.
• Thorough and detailed understanding of credit union policies and procedures.
• Excellent interpersonal and customer service skills.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.

Benefits

• Health, Dental, and Vision insurance.
• Life and Disability insurance options.
• Paid Time Off starts accruing once hired and take your birthday off.
• 401k Retirement plan with up to a 10% match of your base gross compensation.
• Tuition reimbursement opportunities & professional development.
• Volunteer opportunities - and earn additional PTO hours!
• On-site clinics for Vaccines and Mammograms.
• And many more!