Equity Manager

About the role

This role is for someone who understands that the biggest opportunity in a dealership isn't more leads—it's better utilization of the customers already walking through the door every day.

Responsibilities

• Daily Execution: Run equity mining reports and identify high-value opportunities.
• Work directly from service appointments—no guessing, no randomness.
• Pre-contact customers before arrival to set expectations.
• Coordinate with service advisors for seamless introductions.
• Deliver a VIP, no-pressure consultation.
• Present two clear paths every time: Upgrade into a newer vehicle or Sell us their current vehicle (no purchase required).
• Focus on clarity, trust, and long-term relationships—not urgency tactics.
• Log every interaction in CRM (notes, timing, objections, next steps).
• Execute structured follow-up (24hr / 3-day / 7-day cadence).
• Maintain consistency—this role is about process, not guesswork.

Qualifications

• Strong communicator who can build trust quickly.
• Process-driven and consistent (not "winging it").
• Comfortable using CRM, DMS, and equity mining tools.
• Experience in automotive sales, BDC, or service is a plus—but mindset matters more.
• Someone who understands that less pressure = more deals.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Referral program
• Retailer plan
• Vision insurance
• PTO Vacation

Schedule

Monday-Friday 8-5