High-Ticket Growth Marketing Lead

Who we are

We are Profitable Tradie, a high-ticket coaching business that helps trades business owners grow their businesses. We specialize in marketing strategies that focus on booked calls, show-up rates, and client results.

Why this role exists

• We have more ideas than hands, and we need someone to execute them.
• The US market is our largest opportunity, and we need someone who understands American culture and buying behavior to help us succeed there.

What you'll actually be doing

• Building and launching webinar funnels.
• Designing and shipping quiz funnels.
• Driving up call show-up and conversion rates.
• Developing our LinkedIn strategy.
• Owning and evolving our book funnel strategy.
• Running and improving paid ads, organic social, and book launches.
• Writing direct-response copy.
• Bringing your own plays to the table and making the case for them with logic and numbers.

Who you are

• You have marketing experience with high-ticket products, coaching, or info products.
• You have hands-on experience with webinars, paid ads, organic social, and book launches.
• You understand the balance between creativity and data-driven decision-making.
• You are fluent with AI tools and continuously improve your skills.
• You are familiar with CRM systems and can manage workflows and data.
• You are American and understand the culture and buying behavior of US trades-business owners.
• You are competitive and enjoy proving your success.

Bonus points

• You have experience marketing in the construction/trades industry.
• You have experience localizing marketing campaigns across different cultures.

What we offer

• $110,000–$130,000 USD salary, depending on experience.
• A remote, US-based position.
• A role with real ownership and trust.
• A marketing engine that already works with potential for improvement.
• A supportive team that values execution and rewards results.

How to apply

Your application is your first work sample. Send us:

• A short note on a campaign or funnel you personally owned end to end, including the result and what you'd do differently.
• One example of direct-response copy you've written that you're proud of.
• One thing you think we're getting wrong or could do better in how we market to a US audience.

To show us you actually read this, start your application with the word "Scoreboard."