Hershey's Territory Sales Lead (Buford/Gainesville/Oakwood)

The Hershey Company is an Equal Opportunity Employer, extending opportunities regardless of race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, disability, protected veteran status, or other protected categories.

About the role

The Territory Sales Lead (TSL) ensures flawless execution of store-level sales and promotion plans with customer retailers in the Buford/Gainesville/Oakwood territory, which consists of high-volume food chain grocers and mass merchandiser customers. The TSL drives incremental sales, implements best-in-class promotional and merchandising strategies, and ensures 100% distribution on authorized Hershey items across all classes of trade.

Responsibilities

• Consultative Business Partnering & Customer Relationship Development:
  • Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels.
  • Partner and collaborate with KDMs to develop and execute action plans to increase sales.
  • Cultivate a network of influential contacts to achieve sales objectives.
  • Leverage strategic relationships to influence and negotiate customers’ assistance in merchandising Hershey products.
• Data Analysis:
  • Obtain and analyze relevant store, product, and market data to build the business.
  • Utilize pre-call planning methods and company tools.
  • Review and recommend route modifications to maximize business efficiencies.
  • Solve problems using consumer trends and customer insights to guide decision-making.
• Sales:
  • Engage in forward selling using consultative sales techniques, data sources, and technology.
  • Maximize sales and display opportunities through store walk-throughs and KDM commitments.
  • Tailor strategies to influence KDMs to order additional products and secure optimal merchandising locations.
• Merchandising:
  • Achieve merchandising objectives by executing customer-specific promotional plans.
  • Build, maintain, and execute product placement on the sales floor, including permanent secondary displays.
• Administrative Responsibilities:
  • Complete and submit reports of daily/weekly activities, expenses, competitive activity, account changes, and promotions using company-approved methods.

Requirements

• GED or HS Diploma; 2-year Associate/Community College degree or 3 years of previous sales experience. Bachelor's degree strongly preferred.
• Valid US state-issued driver’s license.
• Must reside or be willing to commute within territory boundaries.
• Ability to drive to make multiple sales calls daily.
• Ability to lift 10-60 lbs. regularly, with or without reasonable accommodations.
• Ability to bend, kneel, stoop, and demonstrate manual dexterity frequently, with or without reasonable accommodations.
• Occasional ladder climbing and use of equipment such as crushing balers or handheld electric trucks.
• Proficiency with tablets and wireless technology; intermediate computer skills with Microsoft Office products.
• Daily access to wireless internet.
• Flexibility and adaptability to changes in territory coverage.
• Occasional weekend work during peak seasons; some territories may require occasional overnight stays.

Pay

Starting base salary of $54,000. Additional compensation may include overtime and incentives.

Benefits

• Health care
• Vision
• Dental
• Retirement
• Vacation
• Sick leave