Hematology Thought Leader Liaison- North Central/Great Lakes

About the role

The Thought Leader Liaison (TLL), Hematology builds and manages strategic relationships with a select group of U.S. external experts (EEs), with a deliberate focus on cultivating partnerships and insights across both academic and community oncology settings to ensure commercial strategies reflect the realities of where patients receive care. This role is accountable for generating strategic insights, translating science to actionability, and building brand advocacy.

Responsibilities

• Develop and execute regional strategic external expert engagement plans designed to build long-term partnerships while generating meaningful commercial insights, especially within the community setting.
• Plan and execute External Expert engagements aligned to brand priorities and External Expert needs outside of advisory and congress events, planning and maintaining a consistent level of execution as aligned with TLL Director. This includes a mix of live and virtual engagements in your geography.
• Build regional brand advocacy segment and manage a thought leader network (network mapping) to optimize engagement and insight generation.
• Gather and synthesize regional insights from external experts through forums such as 1:1 interactions, congress, publication, and provide them to the brand team.
• Share synthesized insights with commercial leadership to help shape the following, but not limited to, brand strategy, resource allocation, customer engagement strategies, and launch planning.
• Help identify emerging treatment paradigm shifts in your respective region, competitive dynamics, biomarker evolution, and unmet needs that may influence future commercial strategy.
• Seek compliant External Expert feedback on initiatives and materials.
• Execute and synthesize advisory boards, expert consultancies, and other strategic engagement forums to answer critical business questions and inform commercial decision making.
• Coordinate and support External Expert executive interactions with commercial leadership.
• Shape peer-to-peer education content through speaker identification, training/operations support, and relationship management.
• Participate in key local, regional, and national congresses and serve as onsite host for congress product theater speakers and EEs.
• Capture and synthesize congress insights to identify emerging trends, competitive developments, and implications for brand strategy.
• Partner effectively with medical, legal, compliance, regulatory, and marketing teams to ensure external engagements are strategically aligned and within GSK policies and adhering to PHARMA guidelines.
• Manage multiple priorities simultaneously.
• Manage agency and vendor partners to ensure timely, high-quality execution.
• Understand risk associated with the activities on Strategic Engagement and be adept and agile in their management and mitigation.

Qualifications

• Bachelor’s degree.
• Minimum 10 years of experience in field sales, product marketing, or medical/clinical roles within pharma or biotech.
• Oncology experience required.
• Experience presenting to executive audiences (live and virtual) and influencing strategic decisions or stakeholder alignment.
• Experience leveraging insights to guide strategy development and proactively refine approach in response to evolving data and market dynamics.
• Valid driver’s license.
• Willingness to travel 60–80%, including nights and weekends.
• Ability to communicate effectively to hcps and executives.
• Experience and knowledge with technology, software and adaptability to learn new AI tools.

Preferred Qualifications

• Previous experience as an Oncology TLL.
• Multiple Myeloma and Myelofibrosis.
• Master’s degree.
• Strong account management and cross-functional leadership experience.
• Marketing and/or sales management background.
• Advanced project management and organizational skills.
• Proven adherence to regulatory and compliance standards with proactive risk identification and mitigation.