HELOC (Home Equity Line of Credit) General Manager

About GreenSky:GreenSky, LLC, headquartered in Atlanta, is a leading technology company Powering Commerce at the Point of Sale® for a growing ecosystem of merchants, consumers, and banks. GreenSky’s highly scalable, proprietary and patented technology platform enables merchants to offer frictionless promotional payment options to consumers, driving increased sales volume and accelerated cash flow. The GreenSky® Program is operated on behalf of, and financing is offered and made by, federally insured, federal or state chartered financial institutions, which leverage GreenSky’s technology to offer loans to primarily super-prime and prime consumers nationwide. Since GreenSky's inception, nearly 6 million consumers have financed nearly $70 billion of commerce using GreenSky’s real time “apply and buy” technology. Position: General Manager, HELOC Location: Sandy Springs, GA/Hybrid (3 days in office, 2 days remote) Overview:GreenSky is bringing home equity lending to the point of sale. Homeowners hold trillions of dollars in tappable equity, and larger home improvement projects are a natural fit for a HELOC, yet almost none of that lending happens at the time the homeowner and contractor agrees on a project. We are building a business that changes that, and we are looking for a General Manager to lead it. The GM will own the P&L and strategic direction for GreenSky’s HELOC line of business, taking it from early launch to a multi-billion-dollar origination platform. This is a rare opportunity to build a new business inside the nation’s largest point-of-sale home improvement financing platform, with an established merchant network, brand, and technology foundation already in place. Key ResponsibilitiesOwns the P&L and strategic direction for GreenSky’s HELOC line of business, from launch through scaleAligns and leads cross-functional partners — product, credit, operations, legal and compliance, sales, and servicing — to deliver a market-leading point-of-sale home equity experienceCollaborate with Sales to define and execute the go-to-market strategy across GreenSky’s merchant network, including merchant enablement, training, and adoptionSets business targets and drives performance across the origination funnel: conversion, speed to close, and customer experienceRecruit, develop, and lead a high-performing team as the business growsEnsures the business operates in full compliance with applicable regulatory requirements and internal standardsRepresents the business with executive leadership and external partners Required Skills & Qualifications:Demonstrates 12–15 years of experience in consumer lending, fintech, or financial services, including leadership of a business line, product P&L, or new business launchBrings hands-on experience launching or scaling digital financial productsOperates as a data-driven leader with strong command of funnel metrics, unit economics, and disciplined prioritizationLeads effectively across functions, aligning product, operations, legal, and commercial teams behind shared goalsBuilds and develops high-performing teams in fast-moving, ambiguous environmentsCommunicates clearly and persuasively with executive audiences and external partners Preferred Skills:Experience in home improvement or point-of-sale financeKnowledge of home equity or mortgage origination (underwriting, closing, servicing)Experience with merchants, partners, or B2B2C distribution channelsExperience operating in AI-forward digital lending environments Our compensation structure is designed to reflect the cost of labor across various U.S. geographic markets. The base salary for this role ranges from $275,000 per year to $350,000 per year. Compensation will be determined by several factors, including relevant knowledge, skills, and experience. This role is also eligible to receive an annual bonus within a comprehensive total rewards package, alongside a full suite of medical, dental, vision, disability insurance, life insurance, 401k retirement benefits, paid time off, paid holidays, and paid personal/sick time. For further details, please visit https://www.greensky.com/benefits. We anticipate that this position will remain open for at least 5 days, and candidates are encouraged to apply through our internal or external career sites. If you have any questions about this job posting, please contact recruiting@greensky.com. GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law. For more information, visit us on the web at www.greensky.com.