Heavy & Medium Duty Truck Sales

About the role

The Heavy/Medium Duty Truck Salesperson is responsible for selling new and used heavy/medium-duty trucks in alignment with dealership objectives.

Responsibilities

• Meet and exceed dealership objectives for new and used truck deliveries.
• Possess strong prospecting skills, effective communication, and the ability to build lasting customer relationships while meeting or exceeding established sales goals.
• Prospect daily using a variety of methods, including cold calling, networking, and digital outreach.
• Communicate effectively with walk-in and call-in customers, providing professional service and support.
• Demonstrate new and used trucks, highlighting product features, performance, and applications.
• Closing sales transactions in accordance with dealership guidelines.
• Prepare purchaser statements, sales orders, deposits, and other documentation with accuracy.
• Follow up with customers to ensure satisfaction, build loyalty, and encourage repeat/referral business.
• Deliver new trucks to customers, explaining warranty coverage, service policies, and dealership support.
• Prepare and maintain outside sales call reports.
• Inspect trade-ins with the Service Manager and complete appraisal sheets.
• Maintain current knowledge of truck specifications, performance, and applications through continual study.
• Collaborate with internal teams, including Parts and Service, to ensure customer needs are fully met.

Requirements

• Education: High school diploma or equivalent required.
• Experience: Minimum one (1) year of experience in an automobile sales position. Minimum six (6) months of experience in a medium- or heavy-duty truck dealership.
• Demonstrated cold calling and prospecting experience.
• Knowledge, Skills, and Abilities: Excellent customer service and communication skills. Strong sales and closing ability with a track record of meeting or exceeding objectives. Ability to work independently and manage time effectively. Proficiency with Microsoft Word, Excel, Outlook, and web applications. Ability to use a CRM system effectively. Working knowledge of the major components of Class A trucks, across multiple makes. Valid Commercial Driver’s License (CDL) with a clean driving record. Professional appearance and demeanor. Flexibility to work evenings, weekends, or other hours based on customer availability.

Secondary Duties

• Attend required sales and training meetings.
• Participate in dealership promotional activities and customer engagement events.