Healthcare Recruitment and Marketing Coordinator

About the role

The University of Wisconsin-Platteville is accepting applicants for a Healthcare Recruitment and Marketing Coordinator. This position leads marketing, recruitment, and outreach efforts designed to grow enrollment in healthcare and health sciences pathway programs and strengthen the university’s presence and reputation in healthcare education. The coordinator will develop coordinated recruitment campaigns, digital and print content, media stories, social media engagement, campus visit experiences, and outreach to high schools, counselors, educators, community organizations, and regional healthcare partners. The position also serves as a resource for prospective students and families by providing information on healthcare education pathways, admissions processes, and program opportunities. Reporting to the Director of the Southwest Wisconsin Center for Rural Healthcare (SWIFT), the position will collaborate closely with the Health Sciences Program Manager; UW-Platteville marketing, communications, admissions, and recruitment departments; academic programs; and corresponding departments at partner institutions. The successful candidate will help shape recruitment, marketing, and outreach strategy for a growing rural healthcare workforce development initiative while ensuring that communications are coordinated, consistent, and aligned with university standards and program growth goals. Employment is contingent on grant funds expected through June 2031, with the possibility of continuation beyond the grant timeframe if funding remains available.

Responsibilities

• Develops and executes coordinated recruitment campaigns to promote healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
• Collaborates with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into existing campus visit days, recruitment events, and prospective student communications.
• Builds and maintains relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
• Coordinates healthcare-focused recruitment experiences that connect prospective students with appropriate faculty, staff, academic programs, and partner institutions, including providing information on academic programs, admissions processes, and healthcare education pathways.
• Serves as a liaison among UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
• Plans, coordinates, and evaluates healthcare-focused recruitment events and outreach activities to support enrollment goals.
• Tracks, analyzes, and reports on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement, using data to evaluate the effectiveness of recruitment strategies and recommend improvement.
• Develops and implements coordinated marketing campaigns that strengthen the visibility and reputation of UW-Platteville healthcare and health sciences programs.
• Develops and produces targeted recruitment and marketing materials for print, digital, social media, and web platforms in collaboration with campus marketing and communications staff and academic partner institutions.
• Coordinates and maintains external-facing web content related to healthcare and health sciences recruitment, ensuring consistency with university branding, messaging, accessibility, and web standards.
• Builds and maintains an active social media presence to increase program visibility, highlight student and partner stories, and promote events and opportunities.
• Identifies and develops press releases, feature stories, and other media opportunities in coordination with UW-Platteville marketing and communications staff and communications teams at partner institutions.