Healthcare Outreach Manager
About the role
The Healthcare Outreach Manager is responsible for planning and implementing marketing and sales activities for WCCB’s Stone Rehabilitation Center and any direct admits for higher levels of care in Assisted Living, Memory Care or Skilled Nursing. Major functions include developing and maintaining referral sources, transition of care coordination, support of digital marketing campaigns to promote and communicate the services and mission of WCCB and the Stone Rehabilitation Center. Develops and maintains contact with key, targeted referral sources toward the generation of new referrals. Develops new referral sources and follows up with discharged clients to determine their need to re-establish services. Provides referral sources with current information on services. Always model our core values of respect, passion, and professionalism, and hold others accountable for doing the same.
Location: 3100 Shore Drive, Virginia Beach, VA 23451. Reports to: Sales Director. FLSA: Exempt, Salaried.
Responsibilities
- Achieves individual sales and volume goals set by leadership.
- Manages client referrals, intakes, and preadmission reviews for short-stay patients; fills in for the Admissions Director when needed.
- Identifies community senior needs to plan, coordinate, and recommend educational programs and future service lines.
- Develops the annual Marketing Plan and conducts ongoing market assessments, competitive analyses, and referral tracking to drive census growth.
- Conducts ongoing medical and community outreach to educate about services.
- Participates in the weekend on-call rotation for the Admissions Department.
- Manages marketing material inventory and promotes the brand at on- and off-campus events.
- Shares marketing initiatives in department planning meetings to coordinate team efforts.
- Handles other duties as assigned.