Head of Startup Marketing

Overview

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Responsibilities

• Own the go-to-market marketing plan for the startup/VCB segment, tied directly to pipeline and revenue targets.
• Build and run integrated, multi-channel demand generation campaigns across paid, lifecycle, events, field, and content.
• Develop and scale partnerships with VCs, accelerators, and founder communities to drive awareness and pipeline.
• Manage and develop a high performing team.
• Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.
• Craft messaging and narratives that resonate with founders and early-stage operators.

Requirements

• 7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing for startup or SMB audiences.
• Proven experience leading and developing high-performing marketing teams, with a track record of hiring, coaching, and managing talent in fast-paced, high-growth environments.
• A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
• Strong analytical fluency – comfortable with funnel metrics, attribution, and marketing tooling.
• Excellent written and verbal communication, with a gift for storytelling to a founder audience.
• Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience in startup or early-stage company marketing.
• Experience with partner or community marketing (VCs, accelerators, founder communities).

Benefits

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Ripping.com addresses.

Skills

• Strategic thinking and execution.
• Ability to build and manage marketing programs.
• Experience with CRM tools and marketing automation platforms.
• Strong understanding of digital marketing channels and tactics.
• Ability to work effectively in a fast-paced, dynamic environment.

Pay

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

Schedule

Hybrid (San Francisco, CA, US)

Hybrid (New York, NY, US)

Company Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.

Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.