Head of Marketing

Responsibilities

• Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative
• Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives
• Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns
• Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement
• Drive customer acquisition and revenue growth through scalable omnichannel marketing programs
• Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives
• Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion
• Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives
• Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities
• Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment
• Lead public relations, corporate communications, thought leadership initiatives, and crisis communication strategies
• Develop content strategies and campaigns that position Noctrix Health as a category-defining leader in neurological health and wearable therapeutics
• Build, mentor, and lead a high-performing marketing organization across brand, growth, digital, communications, and product marketing functions
• Manage external agencies, strategic partners, vendors, and consultants to maximize marketing effectiveness
• Serve as a strategic advisor to the Executive Leadership Team on growth strategy, market opportunities, customer insights, and brand development
• Collaborate cross-functionally to ensure message consistency and alignment across all customer touchpoints
• Develop annual marketing plans, budgets, and resource allocation strategies that support business objectives

Requirements

• 10+ years of progressive marketing leadership experience, preferably within medical device, digital health, healthcare technology, consumer health, or wearable technology industries
• Proven track record of building and scaling successful direct-to-consumer (DTC) growth engines and customer acquisition programs
• Experience launching innovative products and building category-defining brands
• Deep understanding of healthcare ecosystems, regulatory environments, clinical marketing, and reimbursement dynamics
• Strong expertise in brand strategy, demand generation, performance marketing, product marketing, and customer lifecycle management
• Experience managing significant marketing budgets and measuring performance against business objectives
• Strong analytical mindset with experience leveraging data to drive marketing decisions and optimize performance
• Experience with marketing technology platforms, CRM systems, marketing automation tools, and analytics solutions
• Demonstrated success leading high-performing teams within fast-paced, growth-oriented environments
• Exceptional communication, storytelling, executive presentation, and stakeholder management skills
• Proven ability to influence and collaborate across executive leadership, product, clinical, commercial, and operational teams
• Bachelor's degree required