Head of Marketing

What You’ll Own Each Week

• Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution.
• Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot.
• Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot.
• Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion.
• Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant.
• Align weekly with Allan Dib on personal brand and content priorities, then translate those ideas into clear campaigns and execution plans.
• Coordinate with our publisher and Amazon ads team on book marketing campaigns and related initiatives.
• Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship.
• Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance.
• Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned.
• Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.
• Use HubSpot reporting, funnel metrics, campaign data, and business KPIs to identify issues early, propose fixes, and improve overall marketing efficiency.
• Manage the monthly marketing budget with clear accountability for performance and return.

Metrics You Own

• Lead-to-client conversion (goal: 0.5% → 1.5%)
• Qualified call volume (30–50% increase)
• CAC (maintain or improve while scaling)
• Content velocity (3–5/week)
• Nurture → booking conversion
• Funnel efficiency (weekly leak fixes)

Interfaces & Rhythm

• Head of Sales: Weekly alignment on lead quality, conversion, messaging, sales enablement, and funnel performance
• Allan Dib: Weekly content and brand strategy alignment
• CEO: Strategic alignment, brand strategy, positioning, priorities, resourcing, budget, and growth objectives
• Copywriter / Marketing Generalist: Campaign execution, funnel implementation, email marketing, and copy support
• Content Lead / Videographer: Content production, asset needs, YouTube, short-form, and execution priorities
• VA: Support, editing, design, implementation follow-through
• RevOps & Automation Engineer: HubSpot architecture, automation, attribution, reporting, and technical implementation support
• Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and related initiatives
• Leadership: Weekly KPI review, prioritization, and strategic adjustment