Startups Marketing Lead

About the role

Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool. What we don't have is someone whose full-time job is making this program a real growth engine. That's this role.

Responsibilities

• Own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers.
• Turn what exists today into something that makes Sentry the default monitoring choice for every new company shipping code.
• Build and scale startup partnerships. Expand relationships with accelerators, incubators, VC platforms, and startup deal aggregators.
• Make Sentry's credits program a no-brainer inclusion in every startup perks stack.
• Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits program → paid customers → expansion.
• Instrument everything so we know where the pipeline is and where it leaks.
• Show up at demo days, founder events, and SF tech week. Build relationships with the people building the next generation of companies.
• Create content and campaigns for startup audiences. Founders and early engineers don't read whitepapers (we don’t write them either). Figure out what they do read, watch, and share, then put Sentry in front of them in a way that feels useful, not salesy.
• Shape the startup program itself. Evolve the credits structure, trial experience, and onboarding for early-stage teams. Advocate for what startups actually need from Sentry's product and packaging.
• Measure and report on the program's impact. Define KPIs that connect startup program activity to revenue outcomes – not vanity metrics.

Qualifications

• 4–7 years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups.
• Experience building programs from scratch – not inheriting and optimizing, but actually standing something up.
• Track record of working across growth, brand, community, and partnerships (not just one lane).
• Familiarity with the developer tools or B2B SaaS ecosystem.
• Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them.

Bonus

• You came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work.