Head of Sponsorships
About the role
The Head of Sponsorships will lead Wells Fargo's enterprise sponsorship strategy, overseeing a portfolio of high-impact partnerships that enhance brand reputation, deepen stakeholder engagement, and drive business objectives.
Responsibilities
Set and evolve Wells Fargo's enterprise sponsorship strategy aligned to brand priorities, Line of Business objectives, and long-term reputation goals.
Lead a disciplined, portfolio-based approach focused on fewer, higher-impact, nationally scaled partnerships with targeted regional relevance.
Evaluate partnerships against strategic fit, risk, return on investment, audience impact, and brand alignment across major national platforms.
Actively manage competitive dynamics while maintaining flexibility for future opportunities.
Ensure sponsorships are activated with excellence across owned, earned, paid, and experiential channels.
Oversee hospitality and experiential programs with clear business purpose and disciplined use.
Establish and track KPIs covering brand impact, engagement quality, stakeholder value, line of business outcomes.
Lead sponsorship agency relationship and scope, evolving to support lines of business.
Advise CEO and senior leadership on sponsorship strategy, tradeoffs, and investment decisions.
Partner with Lines of Business, Marketing, and Corporate Affairs to maximize enterprise value.
Lead and develop a sponsorship organization across strategy, partnerships, operations, and activation.
Own the end-to-end operating cadence (run as usual, planning cycles, prioritization), in partnership with Operations.
Ensure compliance is embedded; strengthen audit readiness and execution discipline.
Requirements
10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
6+ years of Management experience
Desired Qualifications
Experience managing sports, cultural, and thought-leadership platforms simultaneously within a portfolio framework.
Proven experience leading large-scale, high-value sponsorship portfolios with multi-year financial commitments.
Demonstrated success operating at the C-suite and board-adjacent level, influencing senior executives and navigating enterprise decision-making.
Deep expertise in partnership negotiation, governance models, activation strategy, and ROI measurement.
Strong cross-functional leadership across Marketing, Risk, L&C, etc.
Demonstrated ability to balance brand ambition with reputational risk.
Executive presence with the ability to translate complexity into strategic recommendations.
Bachelor's degree required; MBA or advanced degree preferred.