Head of Small Business Card Customer Growth, Senior Vice President (Hybrid)

Responsibilities

• Lead the growth strategy for the small business credit card segment, identifying market opportunities and translating them into a prioritized roadmap of capabilities, offers, and benefits.
• Define and monitor segment-specific KPIs to track performance, inform decisions, and ensure the portfolio delivers against agreed growth targets.
• Develop and maintain a deep understanding of the competitive landscape for small business card products, using market insights to sharpen positioning and uncover differentiation opportunities.
• Partner with Risk and Pricing teams to establish and refine strategies that balance customer growth with sound credit and financial outcomes.
• Optimize marketing channels and customer touchpoints to deliver consistent experience that drive engagement and cross-sell activity.
• Track customer experience signals across the small business segment, turning insights into targeted improvements that directly support the portfolio's growth trajectory.
• Build and lead senior stakeholder relationships across Product, Marketing, Operations, and partner organizations to align priorities and accelerate delivery.
• Ensure all activities comply with applicable regulatory requirements and Citi's internal compliance and control standards, embedding responsible decision-making into every stage of the growth process.

Qualifications

• 10+ years related product sales experience.
• Extensive experience in the small business banking segment.
• Deep knowledge of consumer/small business banking products and the competitive landscape, with the ability to translate market insight into clear commercial strategy.
• Clear and confident communicator, able to align diverse teams around shared goals and convey complex ideas in accessible terms.
• Demonstrated ability to develop and execute growth strategies across complex, multi-product environments.
• Experience managing and influencing senior stakeholders and partner organizations, with the credibility to represent the business at a leadership level.
• Solid knowledge of banking operations, credit products, and cross-sell dynamics within a consumer or small business context.
• Ability to translate market and competitive intelligence into actionable product and commercial decisions.