Head of Sales

About the role

Crystalia Glass is seeking an experienced, high-energy, and strategic Head of Sales to spearhead sustainable revenue growth and expand our market presence in the U.S. We are looking for a growth-oriented builder rather than a maintainer—a commercial leader with a proven track record of driving business expansion, developing new market segments, scaling operations, implementing strict CRM discipline, and winning complex, high-ticket sales cycles.

Responsibilities

• Business Scaling & Revenue Growth: Develop and execute a comprehensive sales strategy focused on building and expanding the business, capturing new market opportunities.
• Core Market Focus: Drive high-ticket revenue growth with a primary focus on B2B clients, and dealer networks, commercial BID projects and Union projects (Secondary focus: B2C and B2G).
• Team Leadership & Structure: Architect, develop, and lead high-performing sales teams. Manage sales managers, fostering a culture of accountability, high engagement, and professional growth.
• Operational Excellence & Analytics: Establish and enforce strict CRM discipline (we use HubSpot). Build, monitor, and analyze sales reports to optimize the sales funnel.
• End-to-End Sales Management: Oversee the full sales cycle, strictly controlling and optimizing critical metrics, including:
  • Pipeline & Forecast Accuracy
  • Conversion Rates & Sales Cycle / Lead Response Time
  • Discounting & Margin Control
  • CAC (Customer Acquisition Cost) / Cost of Sales
  • Performance by Team / by Channel
  • Quote / Estimate Process
• Cross-Functional Collaboration: Partner with marketing (experience in marketing is a strong plus), project managers, and estimating teams to ensure smooth execution, accurate quoting, and high client satisfaction.

Requirements

• Experience: 7-10+ years of total experience in sales. 3-5+ years in a sales leadership role (managing teams and other managers)
• Proven experience managing sales volumes of $75M+
• Industry Background: Strong background in any one of the following areas: custom construction, architectural products, building materials, windows & doors, commercial interiors, remodeling, millwork, cabinetry, stone, flooring, manufacturing, or installation.
• Sales Profile: Expert knowledge in B2B sales, dealer networks, and tenders/bidding processes (primary focus). Experience with B2C and government contracts is a plus.
• Product Type: Proven track record in physical, custom, or high-ticket products with a long sales cycle, involving manufacturing and/or installation.

Skills & Attributes

• Data-driven mindset with advanced experience in CRM management, forecasting, and reporting
• Unrivaled negotiation, strategic planning, and margin control skills
• Exceptional leadership skills

Benefits

• Competitive base salary + performance-based bonuses
• On-site role, Monday to Friday, 8:30 AM - 5:00 PM
• Complete ownership of the sales strategy and a chance to lead business expansion in a fast-growing U.S. company
• Opportunity to make a tangible, high-impact contribution to the business