Head of Retail

The Head of Retail at Freebird is responsible for scaling the brand’s retail presence and ensuring profitability. Key responsibilities include:

• Protecting and scaling the Walmart relationship, including buyers, line reviews, assortment, pricing, programs, and commitments.

• Maintaining real-time visibility into sell-through, in-stock, replenishment, inventory, and forecasts.

• Managing the Walmart P&L and all trade-spend decisions.

• Developing the roadmap for expanding men's, women's, refill, and secondary SKUs.

• Building the strategy for launching and internalizing the Target buyer relationship.

• Executing a successful national launch with Freebird holding the direct relationship.

• Building the infrastructure to manage Target internally following launch.

• Producing a prioritized 2-3 year U.S. retail expansion strategy within 90 days.

• Identifying and pursuing new retailer relationships such as CVS, Walgreens, Ulta, Best Buy, Sam's Club, Costco, Kroger, H-E-B, Publix, and others.

• Building Freebird's retail assortment strategy.

• Building the path to 10,000+ doors.

• Building world-class retail execution processes.

• Building the internal retail organization.

Requirements include:

• Personal ownership of a meaningful Walmart business.

• Management of Target from the brand side with direct buyer relationships.

• Experience managing a $25M+ retail business.

• Experience building teams and retail infrastructure.

• Strong negotiation skills.

• Ability to evaluate retailer margins, wholesale pricing, promotional economics, trade spend, inventory investment, and retail media ROI.

• Energized by ambiguity and building from scratch.

• Works cross-functionally with Product, Operations, Supply Chain, Finance, Brand, Creative, Growth, and executive leadership.

Benefits include:

• Remote-first & flexible work environment.

• Competitive compensation and benefits package.

• Ownership of an entire channel with the authority and accountability that comes with it.

• Proven consumer demand and brand awareness.

• A product portfolio built for retail.

• A leadership team that moves fast, makes decisions, and gives operators room to operate.

• The chance to write the retail playbook for a brand that has already proven it can win.