Head of Regional Marketing, North America

Key Responsibilities

• Develop and execute a unified Regional Marketing Strategy for North America that integrates the four business divisions, while managing and optimizing the annual North American marketing budget.
• Oversee regional marketing communications, public relations, and thought leadership to strengthen Kalmar's reputation and ensure consistent messaging across all touchpoints.
• Lead initiatives to equip dealer partners with campaigns, sales tools, and product launch materials that accelerate market adoption and strengthen the brand.
• Create targeted regional GTM strategies, adapt global value propositions to the North American market dynamics, and establish marketing governance for efficient execution.
• Strategize and execute multi-channel campaigns, digital marketing, social media, and marketing automation to optimize lead generation and increase return on marketing investment.
• Partner closely with the North American Leadership Team to drive growth strategies, support employer branding to attract top talent, and develop team capabilities through coaching and mentoring.

Qualifications

• University degree in Marketing, Business Administration, Communications, or a related field (Master’s or MBA preferred), alongside native or fluent professional English proficiency.
• 12-15 years of experience in B2B marketing & communications, ideally within a global industrial, heavy machinery, or logistics environment, combined with expert-level knowledge of the North American market.
• Proven ability to turn global strategies into impactful regional plans and roll up your sleeves to execute highly effective operational marcomms for North American audiences.
• Strong track record of data-driven marketing, pipeline impact, and modern marketing technology, including social media, web analytics, and AI-driven tools.
• A proactive, transparent communicator who excels at uniting diverse global organizational units (such as regional sales, local dealers, and central marketing) toward a unified goal.
• Strong awareness and adherence to safety protocols to ensure a secure work environment for yourself and your colleagues.