Head of Field Marketing North America

About the role

The Head of Field Marketing North America is responsible for the strategic leadership, planning, and execution of localized marketing initiatives to drive demand, support sales, and enhance market presence in specific regions within the Life Science, Pharma, or Diagnostics industry in North America.

Responsibilities

• Develop and execute regional field marketing strategies and localized market activation plans that align with corporate growth objectives, adapt global campaigns to local market needs, and maximize commercial impact across the BioPharma, Diagnostics, Academic and Government Research markets.
• Own regional marketing pipeline contribution and demand generation outcomes through integrated campaigns, Account-Based Marketing (ABM) initiatives, events, and targeted customer engagement programs to increase the visibility to target customers that generate qualified opportunities, accelerate opportunities, and support revenue growth.
• Serve as the primary marketing partner to our Vice President Sales Americas and our Regional Sales Team Leaders, translating business priorities into actionable marketing plans, providing sales enablement support, and ensuring strong alignment between marketing investments and commercial objectives.
• Lead the execution of regional events, workshops, seminars, trade shows, customer programs, and omnichannel engagement activities while building relationships with Key External Experts (KEEs), strategic partners, and influencers to strengthen market presence and customer advocacy.
• Gather and communicate customer feedback, competitive intelligence, market trends, pricing changes, and regional business insights to Product Management, Global Commercial and Strategic Marketing, and Commercial Leadership to inform strategy, product positioning, and future growth opportunities.
• Manage marketing operations, budget, and performance: oversee regional marketing planning, budget management, lead management processes, SFDC utilization, and marketing performance measurement, ensuring efficient resource allocation and clear visibility into ROI, pipeline contribution, and business impact.
• Build and develop a high-performing field marketing organization: lead, mentor, and develop a team of Field Marketing Managers, fostering a culture of accountability, innovation, collaboration, and continuous improvement while strengthening organizational capability through coaching, talent development, and succession planning.

Requirements

• A university degree in Life Sciences, Marketing, or a related scientific/medical field.
• Minimum of 8-10 years of dedicated experience in sales and/or marketing, with significant experience in field marketing, specifically within the Life Science, Pharma, or Diagnostics industry, preferably in leadership roles.
• Extensive experience in planning, executing, and evaluating the effectiveness of local and regional marketing campaigns and events (e.g., workshops, trade shows, customer seminars) relevant to our industry, combined with strong analytical skills and a proven track record in measuring campaign and event performance, including clear ROI assessment.
• Demonstrated ability to gather and leverage regional market insights and customer feedback specific to the Life Science, Pharma, and Diagnostics sectors.
• Excellent collaboration and communication skills for effective cross-functional team and external partner engagement.
• The ability, mindset, and drive to actively adopt and scale Artificial Intelligence solutions in order to simplify current processes, enhance speed, and sustainably improve operational efficiency.

Travel, Motor Vehicle Record & Physical/Environment Requirements

• Ability to travel – the position requires up to 40% travel, potentially with overnight stays, for team meetings, local events, customer visits, or regional partner engagements within the Life Science, Pharma, and Diagnostics ecosystem.

Pay

The annual salary range for this role is around $160,000 to $180,000 depending on experience.

Schedule

This position is eligible for a remote work arrangement in which you can work remotely from your home.