Head of Publicity

About the role

Texas Sports Academy is an AI-powered, sports-focused K–12 education venture built on the Alpha School / TimeBack “2 Hour Learning” platform. Our students spend two hours per day on mastery-based academic instruction and the rest of their day developing as elite athletes across basketball, volleyball, flag football, tennis, and other sports verticals. We’re backed by a visionary entrepreneur and partnered with world-class coaches and athletes. Texas Sports Academy operates at the intersection of education reform, AI, and elite athletic development — a story that has never been told before at this scale. We need someone who can tell it.

What You'll Do

• Craft and own the Texas Sports Academy master narrative — the core story that works across all audiences and channels, and that every team member can articulate clearly
• Build and manage a content engine: student and athlete profiles, outcome data, video, thought leadership, and editorial
• Lead communications strategy, including media relations, crisis communications, and earned media
• Develop Texas Sports Academy's social and digital presence from the ground up, with a bias toward earned and organic reach
• Serve as a public-facing voice for Texas Sports Academy at events, in media, and on video — you need to be comfortable on camera
• Work cross-functionally with the academic, athletics, and business development teams to surface stories worth telling
• Build and manage a small team of content creators, designers, and communications professionals over time
• Support fundraising — prepare investor decks, donor materials, and SGO/scholarship program storytelling

Requirements

• You've built a brand narrative from scratch — not inherited one — at a startup, mission-driven organization, or fast-moving company
• You bring an AI-first mindset
• You can code-switch: you write and speak differently to families than you do to investors, and differently again to media and policymakers
• You've produced content that drove measurable outcomes — enrollment, fundraising, partnership decisions, or policy influence — not just impressions
• You are comfortable being the face of an organization, including on video and in live settings
• You are a strong enough communicator to push back when the story isn't landing
• You have experience building and leading small creative teams
• You understand how to balance long-form narrative with short-form digital content without losing brand coherence

Nice to Have

• Experience in education, sports, or mission-driven organizations
• Existing relationships with education or sports media
• Familiarity with school choice, charter school, or scholarship policy landscapes
• Experience supporting a Series A or B fundraise