Head of Media

About the role

Lead Dyson’s U.S. media strategy across all channels, integrating full-funnel planning and activation to grow both category and brand presence. Partner with category directors and cross-functional teams to create annual plans, optimize campaigns, and maximize media effectiveness.

Key Responsibilities

• Strategy Development & Execution
  • Shape and implement annual media plans per category, plus cross-category brand initiatives
  • Identify high-performing and emerging media channels; test, learn, and refine strategies
  • Oversee budget planning, costing models, and scenario planning to achieve commercial objectives
  • Develop and maintain a Brand to Demand operating model, balancing brand-building and direct revenue goals
• Measurement & Optimization
  • Lead media mix modeling (MMM), collaborating with insights, analytics teams, and agency partners
  • Cascade actionable MMM reports; drive an environment of continual performance review and learning
  • Set and review agency KPIs, ensure campaign optimization, and maximize ROI
• Media Planning, Evaluation & Auditing
  • Manage agency partners to reach the right audiences across digital/traditional platforms, and innovate throughout the purchase journey
  • Ensure timely campaign delivery and maximize value of media investments
  • Collaborate globally to track performance, refine plans, and implement digital initiatives
• Digital Strategy & Campaign Management
  • Drive integrated digital campaigns, working closely with e-commerce, retail.com, and affiliate teams
  • Increase site traffic, conversion rate, and average order values using data analytics and major digital platforms
  • Manage budgets, negotiate services, and build comprehensive media views for each funnel stage
• Team Development & Leadership
  • Build, develop, and motivate a high-performance media team
  • Inspire passion and expertise in digital media, foster continuous improvement, and support internal/external communication

About You

• Bachelor’s degree in Business or related field
• 10+ years total marketing experience, including 5+ years in digital and 3+ in senior leadership roles
• Deep experience with transactional websites for consumer brands, paid search, and analytics
• Strong grasp of media channels, digital creative assets, web technologies, campaign optimization, media mix modeling, and ROI evaluation.
• Proven ability to manage agencies, direct projects, motivate teams, and communicate effectively
• Innovative, proactive, and detail-oriented
• Experience with major analytics tools, online search marketing certification (preferred)
• Able to travel up to 25%
• Strong project management, leadership, and team-building skills
• Deep understanding of Dyson’s brand and values

Salary

$168,000 - $210,000 annually + bonus opportunity

Benefits

• Financial benefits:
  • 401K with up to a 4% match
  • Company paid Life Insurance and AD&D
  • Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Lifestyle benefits:
  • Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
  • Pre-tax Commuter Benefits (applicable areas only)
  • Generous Child Care Leave Program
  • Wellness Program
  • Employee Assistance Program
  • Dyson Product Discounts
• Health benefits:
  • Multi-Level Healthcare Coverage Options
  • Vision & Dental Coverage
  • Company paid Short-Term and Long-Term Disability

Schedule

Not specified

Qualifications

• Not specified

Skills

• Not specified

Benefits

• Not specified

Pay

Not specified

Location

United States - New York Office

Job Family

Media

Location

United States - New York Office

Summary

Salary: $168,000-$210,000 annually + bonus opportunity