Head of Media

The role of Head of Media at Tolan involves several key responsibilities:

• Make our own media: Develop and produce original video, audio, and editorial content that tells Tolan's story and builds the channels that carry it.
• Keep a steady drumbeat of original content: Ensure consistent and high-quality content is produced to keep Tolan in the cultural conversation, not just during press moments.
• Get close to our community: Engage with Tolan's user base to understand their experiences and turn these real-life stories into compelling content.
• Own the metrics: Track and analyze audience growth, engagement, and the impact of Tolan on users' wellbeing and relationships.
• Drive earned media: Build relationships with journalists, editors, and producers across various media outlets to secure coverage and amplify Tolan's message.
• Land stories: Secure high-profile placements for Tolan and its impact on society, including features in major publications like The Atlantic and Call Her Daddy.
• Reach the heartland: Expand Tolan's reach beyond New York and Los Angeles, targeting regional TV, women's magazines, podcast networks, and faith-adjacent media.

The ideal candidate should have a proven track record of building content and audiences, ideally within a consumer brand targeting millennial women. They should be comfortable working across both owned and earned media, with a preference for those who excel in creating content that resonates with viewers and listeners.