Head of Media

What You'll Do

• Make our own media (the core of the job)
• Make the media we own: original video, podcasts, and editorial that tell Tolan's story in our voice, and build the channels that carry it.
• Keep a steady drumbeat of original content so Tolan stays in the cultural conversation, not just around press moments but every week.
• Get close to our community and turn the real lives Tolan has made better into content people want to watch, listen to, and share.
• Own the metrics that come with it: audience growth, engagement, and the work of turning attention into love for the product.
• Drive earned media
• Build relationships with journalists, editors, and producers across lifestyle, culture, tech, mental health, and entertainment, landing everything from a New York Times feature to a Drew Barrymore segment.
• Land stories about Tolan and the broader shift in how people relate to AI.
• Reach the heartland, not just NY and LA: regional TV, women's magazines, podcast networks, faith-adjacent media.

Who you are

• A maker first. You've built content and audiences yourself, and you can point to the proof: the videos, the posts, the show, the feed, the numbers that grew because of work you did with your own hands.
• Ideally you've also done this inside a consumer brand people love, with millennial women at the heart of the audience, and you've done it early, at companies without a machine already running, so you know how to make noise without a big budget or a team to lean on.
• You move easily between owned and earned, but owned is where you're happiest.
• You can build the channel that tells Tolan's story and then go land the press that amplifies it.
• You're senior enough to set the strategy and hands-on enough to shoot, write, and ship it yourself.
• You very likely have your own platform: a Substack, a YouTube channel, a podcast, a following on whatever platform is yours.
• The best person for this has built attention from nothing, because they've done it for themselves.

Compensation And Logistics

• Location: SF preferred. Open to NY or LA for exceptional candidates.
• Compensation: competitive salary and meaningful equity.
• Reports to: CEO.