Head of Product Marketing

This leadership role offers the opportunity to define how advanced technology solutions are positioned, understood, and adopted in complex markets. You will shape product narratives that connect technical innovation with real-world business and mission outcomes. Working across Product, Engineering, Sales, and Customer teams, you will drive market strategy and enable go-to-market success. This role combines strategic ownership with hands-on execution in a fast-moving environment focused on high-impact industries.

About the role

The Head of Product Marketing will own product positioning, market strategy, and go-to-market enablement for advanced technology solutions across critical industries. This role requires a strategic storyteller who can translate complex technical capabilities into clear market value while building the frameworks, assets, and insights needed to accelerate growth.

Responsibilities

• Define and evolve product positioning, messaging frameworks, and market narratives across priority industries including national security, aerospace, manufacturing, and energy.
• Partner with Product, Engineering, Sales, and Customer Success teams to align product strategy with customer needs and market opportunities.
• Develop ideal customer profiles (ICPs), buyer personas, and industry-specific messaging that supports effective market engagement.
• Create differentiated solution narratives focused on measurable outcomes, operational impact, and customer value.
• Build reusable sales enablement assets, including competitive briefs, messaging guides, talk tracks, and objection-handling materials.
• Own product launch strategies, ensuring teams are equipped with positioning, communication plans, and customer-facing resources.
• Develop compelling demo narratives and storytelling frameworks that connect product capabilities to business and mission outcomes.
• Establish competitive intelligence processes by analyzing market trends, customer feedback, and win/loss insights.
• Translate complex technical architectures, deployment models, and product roadmaps into accessible narratives for technical and executive audiences.
• Partner with customer-facing teams to transform deployment outcomes and customer insights into proof points and market credibility.
• Support industry events, executive engagements, and partner initiatives through strategic product messaging and materials.
• Leverage AI tools to improve research, content development, and marketing execution while maintaining quality and accuracy.

Requirements

• 7+ years of experience in product marketing, solutions marketing, technical go-to-market, or related roles within AI, enterprise software, infrastructure, or complex technology sectors.
• Proven experience developing positioning, messaging, and enablement strategies that directly support enterprise sales cycles.
• Strong ability to define target markets, customer segments, buyer personas, and industry-specific strategies.
• Demonstrated success marketing rapidly evolving technical platforms where products and capabilities continuously develop.
• Exceptional written, verbal, and presentation skills with the ability to communicate effectively with technical experts, executives, and customers.
• Experience translating complex technology concepts into clear, compelling narratives and business value propositions.
• Strong understanding of enterprise buying processes involving multiple stakeholders and extended decision cycles.
• Ability to use AI tools to accelerate marketing research, content creation, and strategic development.
• High ownership mindset with the ability to manage priorities independently in a dynamic environment.
• Experience working with regulated, mission-critical, or highly technical industries preferred.
• Familiarity with hybrid, on-premises, and edge deployment environments is a plus.
• Must be authorized to work in the United States without sponsorship.

Benefits

• Competitive compensation range of approximately $180,000 - $240,000 USD.
• Opportunity to lead product marketing strategy for innovative AI and technology solutions.
• High-impact leadership role working across product, engineering, sales, and customer teams.
• Exposure to complex industries and mission-critical technology applications.
• Collaborative environment focused on innovation, ownership, and professional growth.
• Opportunity to influence market positioning and go-to-market strategy at scale.
• Flexible remote work opportunity within the United States.