Head of Portfolio Strategy

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more jti.com Title Head of Portfolio Strategy Country USA Location Raleigh, NC Professional Area Marketing Role Permanent Reporting to Portfolio & Pricing Director Head of Portfolio Strategy The Head of Portfolio Strategy leads the long-term strategic direction of JTI Liggett's RMC portfolio, defining brand roles, positioning, and growth priorities to drive sustainable business performance. This role shapes portfolio strategy, identifies new growth opportunities, and ensures investments and resources are focused on the initiatives with the greatest commercial impact. Working closely with Brand Strategy Managers and cross-functional stakeholders, the Head of Portfolio Strategy ensures brand strategies are differentiated, consumer-focused, and aligned with overall business objectives. The role also leads and develops the Brand Strategy team, driving strategic excellence, collaboration, and accountability while translating portfolio priorities into actionable plans and measurable results. Requirements Bachelor's degree in Marketing, Business, Strategy, or a related field7–10 years of experience in Brand Management, Portfolio Management, Consumer Marketing, Commercial Strategy, or relevant FMCG rolesProven experience in portfolio strategy, brand positioning, and long-term growth planningStrong understanding of consumer insights, market dynamics, brand development, and commercial opportunitiesStrong strategic thinking and commercial acumen, with the ability to prioritize investments and challenge recommendationsProven people leadership and talent development capabilitiesExcellent stakeholder management, communication, and cross-functional leadership skillsAbility to translate complex insights into clear strategic priorities and actionable recommendationsFluent in English Areas Of Responsibilities Portfolio Strategy & Governance Define long-term portfolio strategy, brand roles, positioning, and growth prioritiesEnsure brand strategies are differentiated, complementary, and aligned with business objectivesEvaluate strategic opportunities and prioritize resources based on commercial impactChallenge recommendations and resolve portfolio-level trade-offs Growth & Commercial Strategy Identify growth opportunities across brand architecture, innovation, packaging, communications, pricing, and market expansionTranslate consumer insights and market trends into actionable strategic initiativesAssess commercial viability and ensure initiatives support portfolio growth Team Leadership Lead, coach, and develop the Brand Strategy teamSet clear priorities and expectations, ensuring quality and accountabilityStrengthen strategic capabilities and support talent development and succession planning Cross-Functional Collaboration Partner with Pricing, Strategic Insights, Sales, Trade & Consumer Activation, Digital, Finance, and Supply ChainAlign portfolio strategy with commercial plans and business executionCommunicate strategic priorities and ensure consistent brand positioning across the businessMonitor business impact and use insights to inform future portfolio decisions Other Manage additional projects and responsibilities as required What To Expect At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, reflecting our commitment to equal opportunities and an inclusive workplace. Our culture is built on integrity, trust, empowerment, and freedom. We value ownership, accountability, collaboration, and results, while encouraging everyone to bring their authentic selves to work. We also care about our people's well-being. In addition to the salary, you can enjoy the following benefits Annual Performance-based BonusEmployee Stock Purchase PlanPersonal Development ProgramsMedical, Dental & Vision Plan for employees and family membersLife InsuranceMatching 401(K)Paid Time Off (PTO)Paid Family Leave (20 weeks)Short-Term & Long-Term DisabilityEducation/Tuition AssistanceVolunteering ActivitiesEmployee Assistance Program for employees and family members Are you ready to join us? Build your success story at JTI. Apply now! Next Steps After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.