Head of Marketing – Touchland
Church & Dwight Co., Inc. · Ewing, NJ · 1 mo ago
HybridSales$100/hrFull-time
About the role
This is a hybrid brand + performance leadership role designed for someone who can strategize at a high level while also executing hands-on work in a lean team structure. You will lead functional expertise in brand marketing, product marketing, and retention marketing while personally driving key initiatives across the funnel.
Responsibilities
- Build and execute an integrated brand-to-performance strategy across awareness, acquisition, retention, and retail.
- Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
- Ensure brand consistency across campaigns, retail, partnerships, and creative.
- P&L and Revenue Accountability
- Own marketing forecasting, budgeting, and revenue targets.
- Partner with Sales, Ops, and Finance to align demand planning and channel performance.
- Unified Planning & Product
- Lead product GTM strategy from positioning to launch execution.
- Drive cross-functional alignment across product, retail, creative, and operations.
- Build annual and quarterly marketing plans with clear KPIs and channel strategies.
- Build customer line review showcases and ensure that we have the right product, merchandising, and support for launches.
- Team Leadership in a Lean, Player-Coach Environment
- Manage and mentor a Brand Director, Product Director, and Retention Director.
- Operate as a player-coach — able to execute when needed (briefs, decks, optimizations, analysis).
- Build scalable processes without adding unnecessary layers.
- Retail Activation
- Develop retail marketing programs to support sell-through at key partners.
- Own in-store storytelling, merchandising strategy, and retail launch plans.
- Localization Strategy
- Build frameworks for market localization across messaging, creative, and channel mix.
- Ensure global brand consistency while adapting to regional nuances.
Requirements
BA/BS required; MBA preferred
10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
Experience scaling a brand from $100M → $300M+ preferred.
Has owned revenue, paid media, brand, and go-to-market in one role.
Experience with retail expansion and omnichannel marketing.
Qualifications
- Brand + Performance Hybrid Expertise
- Proven ability to build a brand while also driving measurable growth.
- Experience managing both creative development and performance channels.
- Small-Team Operator Mindset
- Has worked in lean, high-growth environments where they personally executed parts of the plan.
- Comfortable being both the strategic architect and the hands-on executor.
- Leadership & Cross-Functional Influence
- Experience managing small teams and elevating talent.
- Strong communicator who can influence founders, sales, ops, and external partners.
- Analytical + Creative Balance
- Data-driven decision maker with strong instincts for storytelling, brand, and culture.
Skills
- Strategic thinking
- Execution
- Team management
- Marketing strategy
- Product marketing
- Brand management
- Performance marketing
- Customer engagement
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
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- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
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- Market positioning
- Market segmentation
- Market trends
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- Market segmentation
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- Market segmentation
- Market trends
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- Market segmentation
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- Market analysis
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- Market segmentation
- Market trends
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- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy
- Market positioning
- Market segmentation
- Market trends
- Market research
- Market analysis
- Market strategy