Head of Marketing

MISSION

Make Steven.com the definitive brand in the creator economy by building the world's most effective B2B / B2C content engine in our industry.

OUTCOMES

• Brand clarity, coherence, and perception
  - Everyone internally and externally can describe what Steven.com is, who it's for, and why it exists - and they all say the same thing.
  - Steven.com feels creator-native, trusted, and culturally fluent.
  - Steven.com is recognized as a standalone brand, not an extension of a single individual.
  - It's considered to be the most future-facing, innovative, and pioneering brand in the creator economy.
  - When people in the creator economy are surveyed, Steven.com is the first name they think of - the most known and most respected.
  - Steven.com is the company that creators, brands, and industry partners most want to work with.

• A story extraction system that feeds the content machine
  - A reliable, repeatable process for capturing what's happening across the organisation in real time.
  - No major story, launch, or milestone falls through the cracks.
  - Every part of the business understands how to feed stories into the content pipeline.
  - Raw material is consistently flowing to the content team, ready to be shaped and distributed.

• A content machine that dominates digital
  - Take the stories coming out of the organisation and turn them into a repeatable, scalable content operation across all major digital channels.
  - Steven.com has at least 10x the social reach and engagement of any other creator economy company.
  - There is a clear reporting system in place that tracks what content is working, what's driving growth, and how it connects to broader business goals.
  - You have built a marketing team that is one of the best in the company - a team that raises the bar on culture, standards, and output across Steven.com.

COMPETENCIES

• Built a content machine before: You've built or scaled a content operation that predictably produces great work across social, video, and digital channels. You know what it takes to go from zero to a system that runs reliably at pace.
• Social-native operator: You live and breathe social platforms. You understand how content works natively on each channel, what gets shared, what builds audiences, and you've built systems that scale across them.
• Brand architect: You've built a brand from the ground up or reshaped one significantly. You can define positioning, narrative, tone, and identity - and you know how to make a brand feel distinctive and culturally relevant, not just visible.
• Systems thinker and operator: You're someone who builds processes and infrastructure, not just campaigns. You know how to create the internal systems that capture stories, feed a content pipeline, and keep a machine running without relying on heroics.
• Team builder: You've hired, led, and managed teams. You know how to bring in the right specialists, set a high bar, and build a team culture that people want to be part of.