Head of Marketing Operations (Director)

About the role

Sendbird is on a mission to build the AI workforce of tomorrow. As the omnichannel AI agent platform enterprises choose to elevate customer experience, we power over 7 billion messages every month for 4,000+ of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang.

The Revenue Operations team brings together Marketing Operations, Sales Operations, CX Operations, and Data Insights—owning the processes, systems, and analytics that power the entire lead-to-cash cycle. This role is central to how we grow, reporting to our Head of Revenue Operations, and will own the monitoring and enablement of lead and pipeline delivery.

This is an individual contributor role based in our San Mateo, California office, with the team on-site Monday, Wednesday, and Thursday each week (3+ days). You will own the function, strategy, and vendor relationships in a high-impact, fast-moving environment.

Responsibilities

• Lead our Marketing Operations efforts as a partner to the Head of Demand Generation and Marketing stakeholders.
• Manage our external MOps agency that executes Campaign Operations.

Platform and Systems Ownership

• Own the Marketing technology stack, including selection of new tools and management of our marketing technology ecosystem (website, backend systems, measurement).
• Set up and manage integrations between core Marketing and Sales systems and complementary tools.
• Balance short-term fixes with the design and implementation of scalable long-term solutions.

Campaign Management

• Work with global marketing and sales teams to ensure campaign programs are designed and executed effectively.
• Manage our email calendar and inbound forms; build, test, and send emails, registration pages, and other campaign elements.
• Monitor email deliverability and list hygiene to ensure optimal inbox placement and compliance with privacy regulations.
• Ensure lead and contact data quality: cleaning, normalization, and imports.
• Assist with lead and contact database management, attributions, and proper tagging.
• Optimize lead and account scoring, nurturing, and routing so leads are passed and prioritized appropriately.

Reporting / Analytics

• Build and maintain the tracking, attribution, and reporting infrastructure for Demand Generation programs, ensuring accurate measurement, clean data flow between systems, and clear visibility into program effectiveness and ROI for stakeholders.
• Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion/velocity.
• Define measurements for Inbound/Outbound, Channels, Lead Source, etc.
• Refine our Attribution model to optimize for motion and ROI.

Qualifications

• 9+ years in Marketing Operations.
• 9+ years at B2B AI and/or B2B SaaS Growth companies with experience in Enterprise-level Sales Led Growth (SLG) motions.
• Experience with scaling a Series C or later company, and/or with growing a $50 to 100+ million Annual Recurring Revenue (ARR) company.
• Understanding of the full B2B marketing and sales lifecycle and associated best practices.
• Deep domain expertise in building and optimizing marketing automation platforms, especially Marketo, Bizible, Salesforce, Zoominfo/Clay, LeanData, RingLead, G2, Paid Media (Google, LinkedIn, Bing, Facebook, etc).
• AI Fluency - Experience using Claude Code, Cursor, or similar tools to build apps and/or automation that helped scale the GTM motion.
• Excellent verbal, presentation, and communication skills, with the ability to align multiple stakeholders.
• Ability to run rigorous due diligence and negotiations for new technologies, tools/systems, and vendors.
• Bachelor’s Degree.

Skills

• Leadership in high-energy environments with ownership of multiple initiatives.
• Strong communication to align diverse stakeholders.
• Problem-solving with an affinity for understanding human behavior and influence.
• Data-driven mindset with strong attention to detail.

Benefits

• Medical, dental, and vision coverage with 100% of premiums covered for employees and roughly 80% for dependents.
• 20 days PTO, 13 company holidays, 7 sick days, 2 rest & rejuvenation days, 1 volunteer day, and your birthday off.
• $3,500 annual "Be Your Best Self" boost for growth-related expenses (gym memberships, therapy, books, courses, massages, etc.).
• Parental leave for all new parents.
• 401(k) with auto-enrollment, flexible contributions, and access to Vanguard’s investment platform from day one.
• HSA & FSA options for healthcare, dependent care, and commuter expenses.
• Life & disability coverage: life insurance and AD&D at 2x your salary, plus short- and long-term disability at no cost.

Pay

A reasonable estimate of the current annual salary range for this role is $200,000 - $210,000, specific to the San Francisco Bay market. Final compensation considers skill sets, experience, training, licensure, certifications, and business needs.

Schedule

This role is based in our San Mateo, California office, with the team on-site Monday, Wednesday, and Thursday each week (3+ days). Some roles may require a more frequent in-office schedule.